Il mercato cinese è stato un mercato universalmente altamente preferito per molte organizzazioni durante i venti anni scorsi. Tuttavia, non è un mercato facile da penetrare. Le aziende australiane sono fra quegli Europei ed Americani che stanno affrontando il mercato con i risultati positivi piccoli. Un motivo principale è che non apprezzano il ruolo e l'effetto importanti di coltura cinese.
Anche se i tempi moderni sono rapidamente alto catching all'interno delle città della Cina, capire le radici di questa coltura antica e complessa è essenziale quando fa il commercio là. Nella parte II di `che fa commercio negli introiti della Cina' Nannette Ripmeester uno sguardo più vicino ad alcune delle sfumature culturali i vostri expats nella necessità della Cina di essere informato di.
Legga il resto “del commercio riuscito in Cina„ o invii un commento >>
China has become a synonym for future business growth. It is the business nirvana of the 21st century. It is the place to be. Companies are scrambling to get a share of the action. Not a day passes without some company making an announcement of an investment in their future which involves China.
Their reason for this scramble is the expectation of gaining vast increases in shareholder value. Reported performance would suggest that these expectations are difficult to realise.
Read the rest of “Marketing-China and Getting it Right” or post a comment >>
By David Dayton
Every now and again the real truth comes out. Once while I was in grad school (at the now infamous NIU) writing my thesis on Thai/Chinese Corporate Culture my thesis advisor broke her academic façade and turned to me and said, “It’s all just B.S. isn’t it? I mean, it’s all just bribery, no matter what we call it, right?” She then went back into her academic mode and continued talking about “gift giving” and we never talked about “bribery” again.
Now, without betraying my Anthropological roots, I have to say this: the truth is that business in China is just like business anywhere else. Yes there are some things about the system that make it different from anywhere else too, but those traits are not, I don’t think, non-existent in other business cultures. Read the rest of “Inside Chinese Business–Book Review” or post a comment
For most foreigners, networking with Chinese can be a little tough. Well, thanks to a question we posted on LinkedIn Answers, we’re hoping to make things a little clearer. In brief:
They’re not that different
People often get so caught up in the differences that they fail to see the similarities between Chinese and western cultures. Just be yourself and don’t worry …
Read the rest of “What the Chinese Want You to Know about Networking” or post a comment >>
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