進口，分佈和賣豪華物品的過程在中國提高進一步挑戰為公司，包括一定數量困難的問題關於稅務處理、關稅、後勤學和知識產權調動。

關稅、進口VAT和消費稅在豪華物品可能所有被充電被進口進入中國。 當時間來歸檔收入稅單時，品牌的能力對標記他們的物品在劇烈的保險費可能也證明難解釋到稅務局。

讀其餘「豪華品牌在中國： 第v部分」或張貼評論 >>

前面挑戰

由尼克・ Debnam &喬治Svinos， KPMG

零售在中國的豪華清楚地提出巨大的機會，而且風險和挑戰。 除升高競爭之外像在新興市場之中共同的，最重大和相關挑戰為豪華品牌有關知識產權(IPR)章程、時間表為回收投資，低豪華商標意識、興旺的中國旅遊業和有限的零售基礎設施。

• IPR regulations

According to the U.S. Embassy in Beijing the piracy rate in China remains one of the highest in the world and, on average, 20 percent of consumer products are counterfeit. Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment

Strategies for luxury brands

By Nick Debnam & George Svinos, KPMG

For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.

• Marketing

As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.

Read the rest of “Luxury Brands in China: Part III” or post a comment

Profiling the Chinese consumer

By Nick Debnam & George Svinos, KPMG

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)

Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment

It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

Read the rest of “Microsoft and Wal-Mart in China” or post a comment >>