进口，分布和卖豪华物品的过程在中国提高进一步挑战为公司，包括一定数量困难的问题关于税务处理、关税、后勤学和知识产权调动。

关税、进口VAT和消费税在豪华物品可能所有被充电被进口进入中国。 当时间来归档收入税单时，品牌的能力对标记他们的物品在剧烈的保险费可能也证明难解释到税务局。

读其余“豪华品牌在中国： 第v部分”或张贴评论 >>

前面挑战

由尼克· Debnam &乔治Svinos， KPMG

零售在中国的豪华清楚地提出巨大的机会，而且风险和挑战。 除升高竞争之外象在新兴市场之中共同的，最重大和相关挑战为豪华品牌有关知识产权(IPR)章程、时间表为回收投资，低豪华商标意识、兴旺的中国旅游业和有限的零售基础设施。

• IPR章程

根据美国。 使馆在北京海盗行为率在中国在世界保持一个最高，并且，平均，消费品的20%是假劣。 Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment

Strategies for luxury brands

By Nick Debnam & George Svinos, KPMG

For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.

• Marketing

As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.

Read the rest of “Luxury Brands in China: Part III” or post a comment

Profiling the Chinese consumer

By Nick Debnam & George Svinos, KPMG

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)

Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment

It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

Read the rest of “Microsoft and Wal-Mart in China” or post a comment >>