需要比爾・格茨十二年，并且億萬被錯過的收支、贏利和市場份額機會學會對怎麼做生意在中國…中國方式。

1992年微軟來了到中國。 十一年後，與全球性收支$35十億美國，在中國第二大個人計算機市場在世界上，微軟中國收支是$300百萬，并且它是經營困惑不解。

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第I部分： 豪華品牌和零售區段在中國

由尼克・ Debnam &喬治Svinos， KPMG

Foreign公司在輕拍分享增長的興趣入中國的豪華市場上。 統計表示不僅富裕的人民的數量在中國快速地增長，但，他們的自願在昂貴的項目上花費也在上升，駕駛被胃口為狀態並且豪華產品舒適和陷阱。

中國的經濟在第一季度增長10.3% 2006年從及早年，追上英國成為世界的第四大經濟。 根據一種初步估計由統計全國局在中國，中國的國民生產總值在2006年的上半年是RMB 9.144兆， 10.9%年在年增量。 Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment

By Ernie Tadla

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal. VW hired a world-class market research Hong Kong firm to investigate the reason for the amazing launch results.

The conclusion: although DMG didn’t follow the global VW policy, the market place responded because the Chinese react to someone who markets to them the Chinese way. Read the rest of “An outstanding successful executive in North America, not in China” or post a comment

By Ting Zhang 

As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

Elsewhere, the practice of ‘Qiangshou’, where people sit exams for other people for a fee, is also on the rise. Read the rest of “Caution is the key in Chinese recruitment” or post a comment

Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the…

Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment >>