需要比尔·格茨十二年，并且亿万被错过的收支、赢利和市场份额机会学会对怎么做生意在中国…中国方式。

1992年微软来了到中国。 十一年后，与全球性收支$35十亿美国，在中国第二大个人计算机市场在世界上，微软中国收支是$300百万，并且它是经营困惑不解。

读其余“微软和沃尔码在中国”或张贴评论 >>

第I部分： 豪华品牌和零售区段在中国

由尼克· Debnam &乔治Svinos， KPMG

Foreign公司在轻拍分享增长的兴趣入中国的豪华市场上。 统计表示不仅富裕的人民的数量在中国快速地增长，但，他们的自愿在昂贵的项目上花费也在上升，驾驶被胃口为状态并且豪华产品舒适和陷阱。

中国的经济在第一季度增长10.3% 2006年从及早年，追上英国成为世界的第四大经济。 根据一种初步估计由统计全国局在中国，中国的国民生产总值在2006年的上半年是RMB 9.144兆， 10.9%年在年增量。 Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment

By Ernie Tadla

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal. VW hired a world-class market research Hong Kong firm to investigate the reason for the amazing launch results.

The conclusion: although DMG didn’t follow the global VW policy, the market place responded because the Chinese react to someone who markets to them the Chinese way. Read the rest of “An outstanding successful executive in North America, not in China” or post a comment

By Ting Zhang 

As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

Elsewhere, the practice of ‘Qiangshou’, where people sit exams for other people for a fee, is also on the rise. Read the rest of “Caution is the key in Chinese recruitment” or post a comment

Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the…

Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment >>