Fêz exame Bill Gates de doze anos e billions do rendimento faltado, do lucro e das oportunidades da parte de mercado de aprender como a faça o negócio em China… a maneira chinesa.

Microsoft veio a China em 1992. Onze anos mais tarde, com rendimentos globais de $35 bilhões E.U., em China o segundo mercado o maior do PC no mundo, rendimento de Microsoft-China era $300 milhões, e estava operando-se em uma perda.

Leia o descanso de “Microsoft e do Wal-Mart em China” ou afixe um comentário >>

Parte I: Tipos luxuosos e o setor de varejo em China

Por Entalhe Debnam & por George Svinos, KPMG

Fas companhias do oreign compartilham de um interesse crescente em bater no mercado luxuoso de China. Os Statistics mostram não somente que o número de povos ricos está crescendo rapidamente em China, mas que seu voluntariedade gastar em artigos do grande-bilhete está também na ascensão, dirigida por um apetite para o status as well as os confortos e a caça com armadilhas de produtos luxuosos.

A economia de China cresceu 10.3 por cento no primeiro quarto de 2006 do ano mais cedo, alcançando o Reino Unido para transformar-se economia a maior do mundo a quarta. De acordo com um estimation preliminar pelo departamento nacional dos Statistics em China, o GDP de China ao primeiro meio de 2006 era RMB 9.144 trillion, um aumento de ano-em-ano de 10.9 por cento. Vendas de varejo totais de bens de consumidor para a primeira metade de 2006 crescimento significativo também experimentado, alcançando RMB 3.644 trillion, uma ascensão de ano-em-ano de 13.3 por cento. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment

By Ernie Tadla

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal. VW hired a world-class market research Hong Kong firm to investigate the reason for the amazing launch results.

The conclusion: although DMG didn’t follow the global VW policy, the market place responded because the Chinese react to someone who markets to them the Chinese way. Read the rest of “An outstanding successful executive in North America, not in China” or post a comment

By Ting Zhang 

As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

Elsewhere, the practice of ‘Qiangshou’, where people sit exams for other people for a fee, is also on the rise. Read the rest of “Caution is the key in Chinese recruitment” or post a comment

Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the…

Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment >>