Het profileren van de Chinese consument

Door Inkeping Debnam & George Svinos, KPMG

Terwijl het harde werk en het duidelijke leven gerespecteerde deugden van de Chinese mensen voor generaties zijn geweest, is er de groei veel gevraagd voor buitenlands-gemerkte of ingevoerde goederen geweest. (19) maar het lopen tegenovergesteld aan de groeiende gewoonte van consumptie in China is de traditionele tendens te sparen. Hoewel de luxeconsumptie groeit, voor het meest het dominante sociale idee is nog voorzichtige consumptie en niet meer dan ondernemend kunt u presteren. (20)

Het onderzoek brengt naar voren dat terwijl de nieuwe middenklasse zal blijven zwaar sparen, zij ook stijgende hoeveelheden geld zullen besteden. (21) dit is verenigbaar met tendensen die voorstellen dat de jongere generatie van China van tieners en twintig-iets minder van de voorzichtigheid van hun ouders en grootouders, en veel meer neiging om tonen bestede dan te sparen. Lees de rest „Merken van de Luxe in China, Deel II“ of post een commentaar

Het nam Bill Gates twaalf jaar en miljarden gemiste opbrengst, winst en marktaandeelkansen leren hoe te om zaken in China te doen… de Chinese Manier.

Microsoft kwam aan China in 1992. Elf later jaar, met globale opbrengsten van de $35 miljard V.S., in China was de tweede grootste markt van PC in de wereld, opbrengst microsoft-China $300 miljoen, en het werkte bij een verlies.

Lees de rest van „Microsoft en wal-Mart in China“ of post een commentaar >>

Part I: Luxury brands and the retail sector in China

By Nick Debnam & George Svinos, KPMG

Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

China’s economy grew 10.3 percent in the first quarter of 2006 from the year earlier, overtaking the United Kingdom to become the world’s fourth largest economy. According to a preliminary estimation by the National Bureau of Statistics in China, the GDP of China in the first half of 2006 was RMB 9.144 trillion, a year-on-year increase of 10.9 percent. Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment

By Ernie Tadla

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal. VW hired a world-class market research Hong Kong firm to investigate the reason for the amazing launch results.

The conclusion: although DMG didn’t follow the global VW policy, the market place responded because the Chinese react to someone who markets to them the Chinese way. Read the rest of “An outstanding successful executive in North America, not in China” or post a comment

By Ting Zhang 

As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

Elsewhere, the practice of ‘Qiangshou’, where people sit exams for other people for a fee, is also on the rise. Read the rest of “Caution is the key in Chinese recruitment” or post a comment