Ha occorr a Bill Gates dodici anni e miliardi di reddito mancato, del profitto e delle occasioni della percentuale del mercato imparare come a faccia il commercio in Cina… il senso cinese.

Microsoft è venuto in Cina in 1992. Undici anni più successivamente, con i redditi globali di $35 miliardo Stati Uniti, in Cina il secondo più grande mercato del pc del mondo, reddito della Microsoft-Cina era $300 milioni e stava funzionando ad una perdita.

Legga il resto “di Microsoft e del Wal-Mart in Cina„ o invii un commento >>

Parte I: Marche di lusso ed il settore al minuto in Cina

Da Nick Debnam & da George Svinos, KPMG

Fle aziende del oreign ripartiscono un interesse crescente nella derivazione nel mercato di lusso della Cina. Le statistiche indicano non solo che il numero di gente ricca sta sviluppandosi velocemente in Cina, ma che la loro compiacenza spendere sugli articoli del gran-biglietto è inoltre sull'aumento, guidato da un appetito per condizione così come le comodità e gli ornamenti dei prodotti di lusso.

L'economia della Cina ha sviluppato 10.3 per cento nel primo trimestre di 2006 dall'anno presto, sorpassante il Regno Unito per trasformarsi in economia di quarto del mondo nella più grande. Secondo una valutazione preliminare dall'ufficio nazionale delle statistiche in Cina, il P.I.L. della Cina a metà primo di 2006 era RMB 9.144 trilione, un aumento di anno-su-anno di 10.9 per cento. Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment

By Ernie Tadla

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal. VW hired a world-class market research Hong Kong firm to investigate the reason for the amazing launch results.

The conclusion: although DMG didn’t follow the global VW policy, the market place responded because the Chinese react to someone who markets to them the Chinese way. Read the rest of “An outstanding successful executive in North America, not in China” or post a comment

By Ting Zhang 

As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

Elsewhere, the practice of ‘Qiangshou’, where people sit exams for other people for a fee, is also on the rise. Read the rest of “Caution is the key in Chinese recruitment” or post a comment

Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the…

Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment >>