Tomó a Bill Gates doce años y los mil millones de rédito faltado, de beneficio y de oportunidades de la cuota de mercado de aprender cómo a haga el negocio en China… la manera china.

Microsoft vino a China en 1992. Once años más adelante, con los réditos globales de $35 mil millones los E.E.U.U., en China el segundo mercado más grande de la PC del mundo, rédito de Microsoft-China era $300 millones, y funcionaba en una pérdida.

Lea el resto de “Microsoft y del Wal-Centro comercial en China” o fije un comentario >>

Parte I: Marcas de fábrica de lujo y el sector al por menor en China

Por Nick Debnam y George Svinos, KPMG

Flas compañías del oreign comparten un interés cada vez mayor en golpear ligeramente en el mercado de lujo de China. La estadística demuestra no sólo que el número de la gente rica está creciendo rápidamente en China, pero que su buena voluntad de pasar en artículos del grande-boleto está también en la subida, conducida por un apetito para el estado así como las comodidades y las atavíos de productos de lujo.

La economía de China creció 10.3 por ciento en el primer trimestre de 2006 a partir del año anterior, alcanzando el Reino Unido para convertirse en la cuarta economía más grande del mundo. Según una valoración preliminar por la oficina nacional de la estadística en China, el GDP de China por la mitad primer de 2006 era RMB 9.144 trillón, un aumento del año-en-año de 10.9 por ciento. Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment

By Ernie Tadla

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal. VW hired a world-class market research Hong Kong firm to investigate the reason for the amazing launch results.

The conclusion: although DMG didn’t follow the global VW policy, the market place responded because the Chinese react to someone who markets to them the Chinese way. Read the rest of “An outstanding successful executive in North America, not in China” or post a comment

By Ting Zhang 

As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

Elsewhere, the practice of ‘Qiangshou’, where people sit exams for other people for a fee, is also on the rise. Read the rest of “Caution is the key in Chinese recruitment” or post a comment

Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the…

Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment >>