هو أخذ [بيلّ غتس] إثنا عشر سنون وبليون من يفتقد إيراد, ربح و [مركت شر] فرصة أن يعلم كيف إلى أتمّت عمل في الصين… الطريق صينيّة.

مكروسوفت أتى إلى الصين في 1992. إحدى عشرة سنون فيما بعد, مع إيراد شاملة من $35 بليون [أوس], في الصين الثاني كبير [بك] كان سوق في العالم, [ميكروسفت-شنا] إيراد $300 مليون, وهو كان شغل في خسارة.

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جزء [إي]: إشارات فاخرة والقطاعة تجزّئيّة في الصين

ب [نيك] [دبنم] & جورج [سفينوس], [كبمغ]

[ف][أرين] يشارك شركات ينمو فائدة في يبزل داخل الصين سوق فاخرة. إحصائيّة يبدون ليس فحسب أنّ ينمو الرقم من الناس غنيّة سريعا في الصين, غير أنّ أنّ استعدادهم أن ينفق على [بيغ-تيكت] مواد أيضا على الإرتفاع, يقاد بشهية لوضع [أس ولّ س] الراحات ونصب الشرك من منتوجات فاخرة.

الصين نما اقتصاد 10.3 نسبة مئويّة في ال [فيرست قورتر] من 2006 من السنة [إرلير], يتجاوز المملكة المتّحدة أن يصبح العالم اقتصاد رابعة كبيرة. وفقا ل تقدير تمهيديّة بالمكتب وطنيّة إحصائيّة في الصين, كان ال [غدب] من الصين في النصف أولى من 2006 [رمب] 9.144 تريليون, [ير-ون-ر] زيادة من 10.9 نسبة مئويّة. Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment

By Ernie Tadla

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal. VW hired a world-class market research Hong Kong firm to investigate the reason for the amazing launch results.

The conclusion: although DMG didn’t follow the global VW policy, the market place responded because the Chinese react to someone who markets to them the Chinese way. Read the rest of “An outstanding successful executive in North America, not in China” or post a comment

By Ting Zhang 

As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

Elsewhere, the practice of ‘Qiangshou’, where people sit exams for other people for a fee, is also on the rise. Read the rest of “Caution is the key in Chinese recruitment” or post a comment

Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the…

Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment >>