9 april, 2008 door Verhalen de van Bedrijfs China van het Succes
De Chinese jeugd bedoelt „meer“ in 2008 aanzienlijk te besteden dan zij in 2007 deden. De multinationale ondernemingen hadden beter begin denkend jong
Door Teugel Shaun
Dit artikel verscheen oorspronkelijk binnen Handelsweek
Subprimedebacle heeft detailhandel in de V.S. gerammeld, die vele bedrijven dwingt om verkoopramingen als gooi van de consument vanaf controletellers te degraderen. De detailhandelaars van de luxe en krediet-kaart bedrijven in de V.S. onlangs projecties à la baisse voor de komende kwarten hebben gemeld.
China, echter, is een kleinhandelsmarkt op de stijging. In 2007 postte China 17% de groei in het kleinhandels besteden. De detailhandelaars geposte Guomei en Suning van de elektronika registreren aantallen, en beide verf positieve beelden voor de toekomst aangezien de Chinese consumenten blijven kopen LCD TVs van De Elektronika van LG en mobiele telefoons van Nokia (NOK).
Veel van deze voortdurende groei wordt van brandstof voorzien door Chinees onder de leeftijd van 32. Mijn firma, de Groep van het Marktonderzoek van China (CMR), geleide diepgaande gesprekken met 500 Chinees tussen de leeftijden van 22 en 32 in 10 te meten steden of de vrees voor een globale vertraging hun het winkelen gewoonten zou beïnvloeden. Lees de rest van „de Toenemende KleinhandelsMarkt van China“ of post een commentaar
26 maart, 2008 door Verhalen de van Bedrijfs China van het Succes
The process of importing, distributing and selling luxury goods in China raises further challenges for companies, including a number of difficult questions regarding tax treatment, customs duty, logistics and the transfer of intellectual property.
Customs duty, import VAT and consumption tax can all be charged on luxury goods imported into China. The ability of brands to mark up their goods at dramatic premiums can also prove difficult to explain to tax authorities when the time comes to file income tax returns.
Read the rest of “Luxury Brands in China: Part V” or post a comment >>
March 19th, 2008 by China Business Success Stories
The challenges ahead
By Nick Debnam & George Svinos, KPMG
Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.
• IPR regulations
According to the U.S. Embassy in Beijing the piracy rate in China remains one of the highest in the world and, on average, 20 percent of consumer products are counterfeit. Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment
March 12th, 2008 by China Business Success Stories
Strategies for luxury brands
By Nick Debnam & George Svinos, KPMG
For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.
• Marketing
As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.
Read the rest of “Luxury Brands in China: Part III” or post a comment
March 4th, 2008 by China Business Success Stories
Profiling the Chinese consumer
By Nick Debnam & George Svinos, KPMG
While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)
Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment
