中国の贅沢な商品を輸入し、配り、そして販売するプロセスは知的財産の税処置、関税、兵站学および移動に関するいくつかの困難な質問を含む会社のためのそれ以上の挑戦を、上げる。

関税、輸入VATおよび消費税は中国に輸入される贅沢な商品ですべて満たすことができる。 劇的な報酬の商品の上の印へのブランドの能力はまた時間が申告所得税をファイルすることを来るとき税務当局に説明すること困難証明できる。

「中国の贅沢なブランドの残りを読みなさい: 部Vは」またはコメントを掲示する >>

前方の挑戦

ニックDebnam及びジョージSvinos著、KPMG

中国で小売りする贅沢ははっきり途方もない機会、また危険および挑戦を示す。 競争を高めることに加えて新興市場間で共通であるように、贅沢なブランドのための挑戦の最も重要のそして関連したの投資に対するリターンのための知的財産権(IPR)の規則、時間枠、低く贅沢なブランド認知、活気づく中国の観光事業および限られた小売りの下部組織にかかわる。

• IPRの規則

米国に従って。 北京の大使館は世界に中国の海賊行為率最も高いのの1つに残り、平均すると、消費者製品の20%偽造である。 Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment

Strategies for luxury brands

By Nick Debnam & George Svinos, KPMG

For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.

• Marketing

As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.

Read the rest of “Luxury Brands in China: Part III” or post a comment

Profiling the Chinese consumer

By Nick Debnam & George Svinos, KPMG

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)

Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment

It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

Read the rest of “Microsoft and Wal-Mart in China” or post a comment >>