Le processus d'importer, de distribuer et de vendre les marchandises de luxe en Chine soulève d'autres défis pour des compagnies, y compris un certain nombre de questions difficiles concernant le régime fiscal, les droits de douane, la logistique et le transfert de la propriété intellectuelle.

Des droits de douane, l'importation TVA et l'impôt de consommation peuvent tout être chargés sur les marchandises de luxe importées en la Chine. La capacité des marques à la marque vers le haut de leurs marchandises aux primes dramatiques peut également prouver difficile à expliquer à l'administration fiscale quand le temps vient pour classer des déclarations d'impôt sur le revenu.

Lisez le reste « de marques de luxe en Chine : La partie V » ou signalent un commentaire >>

Les défis en avant

Par Nick Debnam et George Svinos, KPMG

Le luxe vendant au détail en Chine présente clairement d'énormes chances, mais également risques et défis. En plus d'intensifier la concurrence de même que commune parmi les marchés l'émergence, les plus significatifs et les appropriés des défis pour des marques de luxe concernent les règlements des droites de propriété intellectuelle (IPR), la tranche de temps pour un retour sur l'investissement, la basse conscience de marque de luxe, le tourisme chinois éclatant et l'infrastructure au détail limitée.

• Règlements d'IPR

Selon les États-Unis L'ambassade dans Pékin le taux de piraterie en Chine reste une des plus haute dans le monde et, en moyenne, 20 pour cent de produits de consommation sont contrefaçon. Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment

Strategies for luxury brands

By Nick Debnam & George Svinos, KPMG

For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.

• Marketing

As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.

Read the rest of “Luxury Brands in China: Part III” or post a comment

Profiling the Chinese consumer

By Nick Debnam & George Svinos, KPMG

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)

Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment

It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

Read the rest of “Microsoft and Wal-Mart in China” or post a comment >>