9 de abril de 2008 por historias del éxito del negocio de China
La juventud china se prepone pasar “considerablemente más” en 2008 que hicieron en 2007. Las multinacionales tenían jóvenes de pensamiento de un comienzo mejor
Por Shaun Rein
Este artículo apareció originalmente adentro Semana del negocio
El desastre del subprime ha confundido ventas al por menor en los E.E.U.U., forzando a las muchas compañías retroceder estimaciones de ventas como consumidores tímidos lejos de contadores de comprobación. Minoristas de lujo y compañías de la tarjeta de crédito en los E.E.U.U. han divulgado recientemente las proyecciones ceñudas para los cuartos que venían.
China, sin embargo, es un mercado al por menor en la subida. En China 2007 crecimiento fijado del 17% en el gasto al por menor. Los minoristas Guomei y Suning de la electrónica fijaron números de registro, y ambos cuadros positivos de la pintura para el futuro a medida que los consumidores chinos continúan comprando LCD TV de Electrónica del LG y teléfonos móviles de Nokia (NOK).
Mucho de este crecimiento continuado es aprovisionado de combustible por el chino bajo edad de 32. Mi firma, el grupo del estudio de mercados de China (CMR), entrevistas profundizadas conducidas con 500 chinos entre las edades de 22 y 32 en 10 ciudades a calibrar si los miedos de una retardación global influenciarían sus hábitos de las compras. Lea el resto del “mercado al por menor de levantamiento de China” o fije un comentario
26 de marzo de 2008 por historias del éxito del negocio de China
The process of importing, distributing and selling luxury goods in China raises further challenges for companies, including a number of difficult questions regarding tax treatment, customs duty, logistics and the transfer of intellectual property.
Customs duty, import VAT and consumption tax can all be charged on luxury goods imported into China. The ability of brands to mark up their goods at dramatic premiums can also prove difficult to explain to tax authorities when the time comes to file income tax returns.
Read the rest of “Luxury Brands in China: Part V” or post a comment >>
March 19th, 2008 by China Business Success Stories
The challenges ahead
By Nick Debnam & George Svinos, KPMG
Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.
• IPR regulations
According to the U.S. Embassy in Beijing the piracy rate in China remains one of the highest in the world and, on average, 20 percent of consumer products are counterfeit. Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment
March 12th, 2008 by China Business Success Stories
Strategies for luxury brands
By Nick Debnam & George Svinos, KPMG
For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.
• Marketing
As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.
Read the rest of “Luxury Brands in China: Part III” or post a comment
March 4th, 2008 by China Business Success Stories
Profiling the Chinese consumer
By Nick Debnam & George Svinos, KPMG
While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)
Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment
