Just before китайский новый год, я был в встрече сбываний Shanghai где предприниматель европейской компании обсуждало перспективы продаж столб-праздника. Беседа была совсем «нова, новаторско, из коробки», но прогулка была совсем о делать такую же старую вещь только более большую and/or более дешевую. Я к этому rodeo раньше. Некоторые из дорогих новых инициатив маркетинга положили в место 6 месяцев тому назад были около к whither и умирают.

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Стартом Bora был успешно новый старт автомобиля в истории Китая автомобильной. FAW/VW не было в состоянии сделать их быстро достаточно.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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“Going out. Going global” has long been the rally cry for the China government’s encouragement of developing competitive positions. It’s a key express policy.

No, we’re not talking about the Olympics here; “Going Global” means economics and enterprise.

And China means business for the UK.

The lesson is that the key to success in these business Olympics is not a…

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Are you responsible for preparing print, interactive electronic or visual materials for a client base that is marketing, selling or teaching to other parts of the world?

Those questions and the answers apply to everyone. In a global economy, these are equal-opportunity challenges.

It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.

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A drawback of my, in itself interesting profession, is that I encounter a lot of lying in my daily work. Contrary to popular believe it is not so much the lawyers that do the lying. Although I have to admit lawyers are generally not easily persuaded to part with information, let alone the truth, I prefer to think of what we do as skilful editing of the information to fit a certain version of the truth. No harm in that. That is what lawyers are paid to do.

But in order to edit the information, you will have to obtain the information first. And that is not as easy as it may sound. First there is the filter of the client’s…

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