Appena prima il nuovo anno cinese, ero in una riunione di vendite de Schang-Hai dove il proprietario di un'azienda europea stava discutendo le proiezioni di vendite di alberino-festa. Il colloquio era interamente “nuovo, innovatore, dalla scatola„, ma la camminata era interamente circa fare la stessa vecchia cosa soltanto più grande e/o più poco costosa. Sono stato a questo rodeo prima. Alcune di nuove iniziative costose di vendita installate 6 mesi fa erano circa a whither e muoiono.

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Il lancio di Bora era il nuovo lancio dell'automobile più riuscito nella storia automobilistica della Cina. FAW/VW non ha potuto farlo abbastanza velocemente.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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“Going out. Going global” has long been the rally cry for the China government’s encouragement of developing competitive positions. It’s a key express policy.

No, we’re not talking about the Olympics here; “Going Global” means economics and enterprise.

And China means business for the UK.

The lesson is that the key to success in these business Olympics is not a…

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Are you responsible for preparing print, interactive electronic or visual materials for a client base that is marketing, selling or teaching to other parts of the world?

Those questions and the answers apply to everyone. In a global economy, these are equal-opportunity challenges.

It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.

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A drawback of my, in itself interesting profession, is that I encounter a lot of lying in my daily work. Contrary to popular believe it is not so much the lawyers that do the lying. Although I have to admit lawyers are generally not easily persuaded to part with information, let alone the truth, I prefer to think of what we do as skilful editing of the information to fit a certain version of the truth. No harm in that. That is what lawyers are paid to do.

But in order to edit the information, you will have to obtain the information first. And that is not as easy as it may sound. First there is the filter of the client’s…

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