Kurz vor chinesischem neuem Jahr war ich in einer Shanghai Verkäufe Sitzung, in der der Inhaber einer europäischen Firma Pfostenfeiertag Verkäufe Projektionen besprach. Das Gespräch war ganz „neu, erfinderisch, aus dem Kasten heraus“, aber der Weg war ganz über das Tun der gleichen alten grösseren und/oder preiswerteren Sache nur. Ich bin zu diesem Rodeo vorher gewesen. Gesetzt wurden vor einige der kostspieligen neuen Marketing-Initiativen, die in Platz 6 Monaten, waren ungefähr zum whither und sterben.

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Die Bora Produkteinführung war die erfolgreichste neue Autoprodukteinführung Chinas in der Automobilgeschichte. FAW/VW konnte nicht sie bilden schnell genug.

Die Deutschen, der ruhige verletzende überschuß, der nicht ihr Werbebüro erhält, smarting wirklich, weil DMG nicht ihre globale Politik für das Annoncieren und Marketing-Art und -format folgend war. Jedoch waren Verkäufe phänomenal…

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“Going out. Going global” has long been the rally cry for the China government’s encouragement of developing competitive positions. It’s a key express policy.

No, we’re not talking about the Olympics here; “Going Global” means economics and enterprise.

And China means business for the UK.

The lesson is that the key to success in these business Olympics is not a…

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Are you responsible for preparing print, interactive electronic or visual materials for a client base that is marketing, selling or teaching to other parts of the world?

Those questions and the answers apply to everyone. In a global economy, these are equal-opportunity challenges.

It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.

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A drawback of my, in itself interesting profession, is that I encounter a lot of lying in my daily work. Contrary to popular believe it is not so much the lawyers that do the lying. Although I have to admit lawyers are generally not easily persuaded to part with information, let alone the truth, I prefer to think of what we do as skilful editing of the information to fit a certain version of the truth. No harm in that. That is what lawyers are paid to do.

But in order to edit the information, you will have to obtain the information first. And that is not as easy as it may sound. First there is the filter of the client’s…

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