Please see this page for original transcription.
中国のマネージャーへの警告: 箱から考えることはきたなくなることができる
北アメリカの、ない中国の顕著で巧妙なエグゼクティブ
The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.
The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…
China is expanding its global economic Empire
“Going out. Going global” has long been the rally cry for the China government’s encouragement of developing competitive positions. It’s a key express policy.
No, we’re not talking about the Olympics here; “Going Global” means economics and enterprise.
And China means business for the UK.
The lesson is that the key to success in these business Olympics is not a…
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Headed for China? Cultural Considerations
Are you responsible for preparing print, interactive electronic or visual materials for a client base that is marketing, selling or teaching to other parts of the world?
Those questions and the answers apply to everyone. In a global economy, these are equal-opportunity challenges.
It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.
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