Ron Cune experienced China for the first time during a fantastic holiday. A course in Chinese, an exchange project, and a round-trip further he was devoted to the country. Upon receiving a financial bonus he took his chances: he moved to China. Currently he is staying in a pleasant office in Beijing and his company DragonDancers has reached lightning speed. The philosophy behind the DragonDancers brand name: the Chinese dragon dances through perfect coordination, collaboration and harmony between those that let it move. Cune explains how a Western company can equally move smoothly in the Land of the Dragon.

“For the Chinese, ‘face’ is very important. Loss of face is disastrous for them, so you have to communicate and act tactfully.” Cune found this out the hard way: “The thing I did wrong in my first job was –

Ron Cune experienced China for the first time during a fantastic holiday. A course in Chinese, an exchange project, and a round-trip further he was devoted to the country. Upon receiving a financial bonus he took his chances: he moved to China. Currently he is staying in a pleasant office in Beijing and his company DragonDancers has reached lightning speed. The philosophy behind the DragonDancers brand name: the Chinese dragon dances

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The change and progress in China are astronomical even to a Chinese native as myself. Every time I go back to visit, I have to ask myself if I am still in the cities that I was familiar with. With the goal of eventually going back to China to develop my career, I believe it is worthwhile to revisit some common business practices and underlining cultural norms in China from an outsider’s point of view.

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Personally, I think the operation management department is the most important department for the success of your company in China. It may not look the sexiest as Finance and Sales & Marketing but it is essential. You can have a very good product but if you cannot deliver it on time, it is useless. Nobody will buy it. So here are my tips for an efficient operation management department:

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To guanxi or not to guanxi, what actually ís the question? According to many experienced China business consultants, entrepreneurs and trade mission agencies the answer is quite simple. It is ‘do or die’ in business as far as guanxi is concerned.

No clue what guanxi is about? Then try some of the definitions you’ll find on our Web site given bij Lianne Baaij, Ron Cune, and Marc Combe. Or resort to a search on the web. Hint: its correct spelling is guanxi NOT guangxi (the latter is a region in China).

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