As China has stormed onto the world stage of international trade over the past decade, much has been written about the opportunities and perils of doing business there. To be successful, it is critical to recognize and understand the underlying forces that are at work in that culture.
 
Some Chinese refer to themselves as "bamboo"; they are very tough and resilient – and there is a litter pile of Western companies that have crashed and burned in China to prove it. However, there remain immense opportunities to do business there as they look forward to…

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1. Open a store at the Great Wall.

It is an important part of your corporate identity; it is the face of the company and it is the connection between business and client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where …

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"It is no exaggeration to say that the Beijing Olympics in 2008 represent the ‘coming out’ party of China," says Ben Macklin, eMarketer Senior Analyst and the author of the new report, China Internet Audience. "While China has enjoyed terrific economic growth over the last 20 years, and now is the fourth-largest economy in the world — and the second-largest in terms of purchasing-power parity — its international influence and reputation have not matched its burgeoning economic power. But all that is…

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