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Starbucks seems to be everywhere in China’s big cities (it has around 200 branches) and locals and expats alike can be found reading, meeting and drinking the high-priced hot stuff. The success of Starbucks in China has been hailed as a victory for a foreign consumer brand, and proof that urban Chinese consumers will spend money for the right product / service / experience.
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Imagine, you are in China and you want to enjoy the traditional Chinese cuisine at an authentic Chinese restaurant. In your travel guide you find a restaurant ‘you have to visit’ and you make a reservation. Then the waitress hands you the menu: its in Chinese!
The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no
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One of the senior partners of my consultancy Silk Road Advisors is a Chinese Lawyer. Ms. Zhang is certified to practice law in China, not in the States. She typically takes on corporate cases that Western international law firms gain on behalf of their Western clients, but for whom the practice can only do so much in moving agreements through government channels. Also, many of the Western law firms prefer to
10 Hints and Tips from a sculptor’s point of view:
1. Decide whether your product is unique or it is better than others to know if you can create or compete in your field. Nice book: The Art of Warfare.
2. Get experienced in reading Chinese faces and expressions in attitude and language.
3. Always ask a Chinese
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