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Áß±¹ ±â¾÷°¡´Â Áõ´ë Ãⱸ Àü·«À» ÇÊ¿ä·Î ÇÑ´Ù

March 24th, 2008 by China Business Success Stories

China Entrepreneurs Need an Incremental Exit StrategySuccessful entrepreneurs in China will tell you that success took longer than they had originally planned. Ex-pat owners of businesses in China who have been slugging away for 5+ years can suddenly find themselves on a steep growth curve. Many of these ¡®overnight success stories¡¯ that were years in the making end up leaving their owners hostages to the business. The founders are cash-poor while the business gets bigger and richer.

Read the rest of ¡°China Entrepreneurs Need an Incremental Exit Strategy¡± or post a comment >>

Marketing-China and Getting it Right

March 20th, 2008 by China Business Success Stories

Marketing-China and Getting it RightChina has become a synonym for future business growth. It is the business nirvana of the 21st century. It is the place to be. Companies are scrambling to get a share of the action. Not a day passes without some company making an announcement of an investment in their future which involves China.

Their reason for this scramble is the expectation of gaining vast increases in shareholder value. Reported performance would suggest that these expectations are difficult to realise.

Read the rest of ¡°Marketing-China and Getting it Right¡± or post a comment >>

Luxury Brands in China: Part IV

March 19th, 2008 by China Business Success Stories

Luxury Brands in China, Part IVLuxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.

Read the rest of ¡°Luxury Brands in China: Part IV¡± or post a comment >>