O debacle do subprime chocalhou vendas de varejo nos ESTADOS UNIDOS, forçando muitas companhias a degradar estimativas de vendas como os consumidores tímidos longe dos contadores de verificação geral. Varejistas luxuosos e companhias credit-card nos ESTADOS UNIDOS. têm relatado recentemente projeções bearish para os quartos de vinda.

China, entretanto, é um mercado de varejo na ascensão. Em China 2007 crescimento afixado de 17% na despesa de varejo.

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O mercado chinês foi um mercado worldwide altamente preferido para muitas organizações nos vinte anos passados. Entretanto, não é um mercado fácil a penetrar. As companhias Australian são entre aqueles Europeus e americanos que tackling o mercado com resultados positivos pequenos. Uma razão preliminar é que não apreciam o papel e o impacto importantes da cultura chinesa.

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Most of the commentary on the Shanghai market depicts the average Chinese investor as unknowledgeable and following the herd. However, a recent study that we’ve (kapronasia) just completed with Amber shows that individual Shanghai A-share investors are actually much more market savvy than commonly thought.

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For the non-lawyer among us, forming the legal entity for a new business can act as a small roadblock in the early stages. In China, formation can be a much larger roadblock, especially as a foreigner trying to navigate countless ministries, language barriers, develop the necessary guanxi, and just generally figure out how the system works.

Due to this, my idea was to have my business started in China in the name of a local partner who’d be responsible for all government, incorporation, and tax issues while leaving me with execution and operations side of the business…

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To maintain the exclusive rights to IP, an organization must have the mechanisms in place to guarantee continued protection.

First of all, someone must ensure that registered IP rights maintain their validity. Trademarks are registered for 10 years at a time, thus registrations should be extended before the ending of such a validity period. Failure to do so will result in the loss of all exclusive rights to the trademark …

Read the rest of “Protection vs. Enforcement: Where to start your China IPR Strategy?” or post a comment >>