One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers: Lessons from the Front Lines of Doing Business in China is written by James McGregor. He ”writes with the confidence of an old China hand, occasionally lapsing into generalities about Asian “shame-based” cultures, but generally treating the Chinese businesspeople he profiles with the same sympathy and insight he accords Westerners.”
One Billion Customers: Lessons from the Front Lines of Doing Business in China
