Newsletter Week 33 2007 |
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Dear Reader, This week’s topics in a nutshell? Here you go: Vladimir Djurovic explains which Brand Names are best for business in China. Tom Carter takes you on a trip exploring differences between Western and Chinese cultures. eMarketer estimates that the amount of Internet users in China will grow to 245 million in 2011. Alexander de Nerée shares his thoughts on Chinese business models. And Andrew Hupert talks about a new kind of psychometric test specifically geared to sales teams in China. Enjoy reading and have a great weekend! All of us at China Success StoriesFeature Article China Brand Name philosophy  It is an important part of your corporate identity; it is the face of the company and it is the connection between business and client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It's a creative job, it's about selling a style.” It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. And by now... Read the rest or post a comment >> China Expert Guest Blog The Many Faces of China  "It is no exaggeration to say that the Beijing Olympics in 2008 represent the 'coming out' party of China," says Ben Macklin, eMarketer Senior Analyst and the author of the new report, China Internet Audience. "While China has enjoyed terrific economic growth over the last 20 years, and now is the fourth-largest economy in the world — and the second-largest in terms of purchasing-power parity — its international influence and reputation have not matched its burgeoning economic power. But all that is changing."The 2008 Olympic Games are China's opportunity to step confidently onto the world stage and say, "Hello, I have arrived." In the same way that the 1988 Olympics marked a turning point for South Korea, it is likely that 2008 will mark a similar turning point for modern China. "In fact, the lead-up to the Beijing Olympics is likely to be the largest international marketing exercise the world has ever seen, and the fierce competition will... Read the rest or post a comment >> Advertisement Sourcing from China: Global Sources provides thousands of verified China Suppliers
China Expert Guest Blog Profiling your China sales team  I am Self Sufficient, Tenacious and Wary. The last one bugs me a little, because other top salespeople are more Decisive than Wary. But I also run my own business, so that may be a good thing. It’s all relative and open to interpretation.I’m looking at the results of a new kind of psychometric test designed specifically for sales teams – and it is a real eye-opener. I’ve seen generic personality and psychometric assessments before, but they tended to be so vague and ‘touchy-feely’ that they were more like entertaining curiosities than business tools. (I know – some people swear by them and before I start getting hate mail from the Cult of Myers-Briggs, I humbly acknowledge that they are... Read the rest or post a comment >> Facts & Figures Cars, cars, cars You never know when these statistics might prove to be of value to you. So without further ado, here's our weekly top 10. Top 10 car producing countries:
China Expert Guest Blog Motto  Despite the air conditioning, which was stuck the usual 'are-you-nuts' mode, the initial talks in Beijing between my client and a Chinese party looking for investment started warm enough. After the general introductions of both companies, the usual compliments where exchanged on how impressive the achievements of the companies had been.Then my client started to explain what their intentions were with the Chinese company. A take-over would sum it up. His thinking was: "our money, our risk so that means our name and our concept." It makes sense but it was not what the Chinese side had in mind. They where thinking more along the lines of:... Read the rest or post a comment >> China Expert Guest Blog Hao Bizarre, How Bazaar  Perhaps the foremost reason why so few travelers make the journey to northwest China's Xinjiang province is quite simply its vastness. Aside from being located on the exact opposite side of the country from Beijing, which itself is a long journey even by plane, the arid autonomous region is the largest territory in China, spanning over one-sixth of the second largest continent in the world. It's also a long journey in terms of the cultural shift the traveler will experience especially when one spends a whole day in its street markets. And conversely, considering its proximity to central Asia, sharing borders with an astonishing eight other nations, one wouldn't believe that Xinjiang is the People's Republic's least touristed province. But it is this solitude in fact that makes the provincial desert a distinct oasis in Asia.Not far from the scalding sands of the Tarim Basin is the region's political and commercial center, Kashgar. What Marco Polo called Cascar and the Han now refer to as Kashi the Asian outpost has fashioned itself over the centuries into one of the... Read the rest or post a comment >> Latest Comments SG Entrepreneur in reply to: China jump-start I think a lot of people forget what... |
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