文字儀器
中國比25%繼續是文字儀器的世界的最大的供應商，当出口增加在更多在年年。 國外收支在2007年預計超出US$1.2十億。 現在這個報告幫助下，您能從最新的模型也贏利可得到從中國。 您將得到17個主要供應商詳細檔案以全面神色在他們的產品和訂價戰略，製造業和出口能力，被核實的聯絡細節和更。 這個報告包括文字儀器的主要類型從中國生產和出口的： 圓珠和膠凝體筆; 機械和nonmechanical鉛筆; 并且felttipped輪廓色和標誌
執行摘要：
文字儀器中國的出口繼續近年來張貼平穩的年在年成長。 實際上，國外收支在2007年被射出超出US$1.2十億。
儘管成螺旋形上升的物質費用，減少的出口稅折扣和更加嚴密的國外標準，國家仍然擔任它的職務作為筆和鉛筆的世界的首要生產商。
在前七個月2007年，國外發貨由8.5%名列前茅9十億個單位-從早先對應的期間。 用價值術語，出口由26%上升到達US$675百萬。 名列前茅三個市場是美國、英國和德國，共同吸收4十億個單位或大致中國的總出口的30%。
預期增長的需要，多數供應商將是擴展或升級他們的工廠在下12個月。 其他將改進他們的QC系統降低瑕疵率。
下列是我們在中國的文字儀器出口業看的某些關鍵發展趨勢：
• Export prices are expected to increase through 2008, due mainly to rising brass, copper and plastic costs, the continuing appreciation of the yuan against the US dollar, and the July 2007 tax rebate cuts on China-made ballpoint, fountain and drawing pens, felt-tipped markers, pencils, as well as pencil leads and ink refills.
• Most makers will continue to use imported ink and tips, mainly from Germany, Switzerland, Japan and South Korea, for their midrange and high-end designs. The country’s research in the area of ink formulation is not yet highly specialized.
• Upcoming models will feature more innovative and ergonomic barrel shapes. Brightly colored promotional pens, novelty-shaped highlighters and models with flashing LEDs or retractable paper rolls will continue to gain popularity. Alternative pen barrel materials such as molded paper and transparent PC are also receiving increased attention.
• Further, some makers are directing R&D efforts toward environment-friendly designs such as large-capacity highlighters and markers with reusable ink containers, and pens featuring recycled newspaper barrels.
This updated report focuses on ballpoint and gel pens, mechanical and non-mechanical pencils, and felt-tipped highlighters and markers. These product types constitute the bulk of China’s exports in the line. Factors that determine price and differentiate the features of low-end, midrange and high-end designs are discussed in the Products & Prices section of this report.
The Supplier Survey highlights the outlook on prices, capacity expansion plans, sales performance and product development trends for 2008.
The Industry Overview section underscores the key issues makers are facing, and their means of dealing with these problems. It also provides information on the export capability of small, midsize and large companies. The major production hubs, mainly Zhejiang province and Shanghai, are also discussed.
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