小廚房器具
在相對價格穩定,登上生產成本和更新的R&D投資以後的期間駕駛多數中國的小廚房器具供應商通過2008年提高價格。 在產品的改善橫跨所有類別從微波爐到電水壺,然而,是顯然的: 新的器具符合RoHS和WEEE要求并且以多個作用、光滑住房和老練組分為特色。 以68家公司、彩色相片169個產品和全面產業概要外形,這個報告將回答這些問題和更多…
執行摘要:
2007年加價在大多的議程中中國的小廚房器具製作商。 上升的製造費用加上更加進取的R&D投資由中等大小和大公司使更高的行情不可避免在一年強烈的競爭以後那被保留的價格穩定。
中國在2006年出口了704百萬種小廚房器具相當US$6.7十億價值, 15.5%根據價值和12%年在年增量在容量。 當出口形象從2005年時12月連續上升,價值生長率減少了11個百分點,而容量由大約1點浸洗了。
減速在收支成長儘管相對地平穩的發貨容量表明價格增量在過去12個月比他們二年前是較不重大的。 這是供應商的一個直接結果』努力維護價格為了停留競爭。
下列是我們在中國的小廚房器具出口業看的某些趨向:
• 最大和許多最中等大小的供應商在先進的支持RoHS-和WEEE批准的製造業的機器和設備將繼續投資,并且支持他們的產品。 一些均勻設定了特別生產和QC線致力服從的設計。
• Many small companies with limited financial capability, however, may find it difficult to follow EU regulations. At the most, they use components procured from RoHS qualified parts providers. Those without means to comply focus on export markets other than the EU or shift to other product lines.
• Despite the WEEE and RoHS directives, the EU will continue to be the favored export destination for many China makers, mainly because buyers from the region are less price conscious, giving suppliers higher profit margins.
• The primary R&D focus of most companies will be the incorporation of multiple functions in their new and upcoming products. Some of the most recent coffee maker releases, for instance, are designed with slice toasting and grilling capability.
This report focuses on electric kettles, coffee makers, slice toasters, toaster ovens, rice and slow cookers, and food processors, blenders and juicers — products that comprise the bulk of China’s exports.
The Products & Prices section details the newest features and current price ranges of these appliances. It also describes the main materials used to make each type and the significant factors that determine price and differentiate quality.
The Manufacturing section explains the start-to-finish steps companies perform during production, and compares the manufacturing capability of small, midsize and large suppliers. Significant QC procedures conducted are also discussed.
Current product development trends and the typical set-up of a design team in China are discussed in the R&D section.
This report profiles some of the leading small kitchen appliance makers in China, a number of which were also featured in our 2005 report. With annual sales of US$1.2 billion, Guangdong Galanz is the top maker of microwave ovens in China. The company’s annual exports have grown by 18.7 percent to US$780 million since we last profiled the company.
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