顧客のケーススタディ CSRアジア、中国- 20時間前に 2008年までに、7.6%にのカバーされる土地の低下 中国 土地、457百万人におよび第一次の59,000,000トンの損失に終って影響を与える ...

(イメージを経て 毎日科学)

Yunnan地域に住むのが常であった白渡されたテナガザルはずっと20年間見られることの後に宣言された絶えている。 科学者は亜種が中国に独特だったので損失を特に悲劇的呼んでいる。

それ 結合する 中国の長行った(またはほとんど行く)猿そしてサルの長いリスト。

私が均等に不在見つける何を中国または環境のニュースのテナガザルの最終的な死の適用範囲である。 一握りの場所はそれをのように拾った gokunming.com、expatのニュースおよび生活様式のウェブサイト、 sciencecentric.com、完全に同じ源をからの引用する sciencedaily.com.

損失はいくつかの理由のための人間にとって重要のbiodiversityへもう一つの殴打である、:

• 維持 きれいで、健康な水および空気
• 薬および植物のような提供の生物的資源
• 私達のからの保存 依存 不十分な食糧穀物(不作から私達を保護する)および高い値段

そのようなナチュラルプロセスは価値である 兆 毎年ドルの。 けれども利点のほとんどが経済的な市場で交換されないので、それらを発生させる生態学的なシステムの下にあることの供給または悪化の変更に社会に警告できる値段を運ばない。

人間へのbiodiversityの重要性の深い読みがあるように、私達の社会および私達の経済は、のリンクまたは上で確認する 「支える生命: 人命がBiodiversityによっていかに決まる」。

BiodiversityはアジアのCSRを練習している会社のためのレーダースクリーンにある。 少数の例:

• CSRアジア リストされた 上CSRの1つとしてbiodiversityは2007年にアジアで集中する
• タイタンの化学薬品 そして 国連開発プログラム biodiversityのために団結される プロジェクト 2005年にマレーシア

持っていたら報告しているかだれがの鉛を「ke lian」のテナガザルで、コメントし、知らせなさい私達に促進しなさい!

IAU Names Asteroid 168126 "Chengbruce" after Taiwanese ... istockAnalyst.com, OR - Jul 8, 2008 For its Corporate Social Responsibility (CSR) efforts, Delta is devoted to reducing green house gas emissions to slow the onset of global warming. ...

“On television the Olympics looks like an athletic event, but on location it’s a big business convention,” says president of a brand research firm to the New York Times, explaining why corporations are putting so much money into the 2008 games. Sponsoring the Olympics is a long-term, expensive deal for companies, but they do it because their logo is seen all over the world in connection to an international, historic and hopefully peaceful event. Unfortunately, the lead-up to the Olympics ha

“On television the Olympics looks like an athletic event, but on location it’s a big business convention,” says president of a brand research firm to the New York Times, explaining why corporations are putting so much money into the 2008 games.

Sponsoring the Olympics is a long-term, expensive deal for companies, but they do it because their logo is seen all over the world in connection to an international, historic and hopefully peaceful event.

Unfortunately, the lead-up to the Olympics has been far from peaceful. The Olympic torch, the symbol of the Games, needed Chinese cops in tracksuits to stop it from being dosed by protesters. And superstars like Hillary Clinton, George Clooney and Steven Spielberg protest against China and corporate sponsors for human rights and geo-political reasons.

The last thing any company wants is a connection to a China controversy. So to avoid that they are focusing on Beijing’s theme of greening the 2008 Olympics. They explain their efforts through environmentally friendly initiatives, campaigns, products, exhibits, displays ― just about anything else that you can broadcast to the world that Olympic sponsorship is a solid CSR move.

This is the first post of a series that will detail various multinationals sponsoring the Olympics.

• General Electric

GE’s environmental campaign, Ecomagination, is already big in China, getting bigger, and the Olympics is a chance for GE to shine in China and abroad (like in America, where GE-owned and -integrated NBC has exclusive broadcasting rights). GE has outfitted 37 competition venues and hundreds of Beijing’s buildings with energy saving and water recycling technology from their Ecomagination product line. And the Ecomagination center ― “a two-story building that is half fun house, half museum exhibit” ― in the middle of the Olympic green is an exhibit for Ecomagination products.

You know the iconic building you see on all the ads that looks like a bird’s nest, hence the name “Bird’s Nest”? GE will be lighting it up with special low energy LED bulbs. That is just one of over 335 infrastructure projects that they company is doing for the Beijing Games.

As the “official provider of water treatment facilities and survives,” a number of GE’s initiatives focuses on China and water. All of these products, services, and solutions are being called Ecomagination products, marketed under the banner of a green 2008 Olympics. Some of these solutions include the following:

- Donating water treatment technology for Dongguan and its surrounding villages. This should be improving not only GE’s green Olympic image, but also its government relations. The company is working with the Ministry of Water Resources.

-Selling China’s first advanced membrane rainwater recycling system for the National Stadium to manage all the water the building and surrounding area is going to take.

- Providing a type of water recycling system in Qinghe Water Reclamation Plant.

A focus on water makes sense for an Olympics being held in China, a country with a serious water problem looming, if not already here.

As one CEO at GE said, “We see the Olympic[s] as an essential means to communicate with the local market in China…our ‘Ecomagination’ strategy perfectly matches Beijing’s promise of holding a ‘Greener Olympics.’”

GE is selling and donating the know-how to put green into their Olypmic CSR platform. For any country operating in China that has anything to do with water, it makes sense to preserve this crucial natural resource. GE is not the only one focusing on water. Coca-Cola is up next.

Stay tuned for our next corporate profile in a future ResponsibleChina post.

Sseattletimes Posted by Daniel BeekmanSeven decades and four years ago, a ragged pack of Chinese idealists took flight. They trekked on foot through forests, deserts and valleys, preaching a practical, convincing backwoods gospel. Charasmatic young leaders, including Mao Zedong, emerged. Farmers listened. Or so the legend (Long March) goes: a weakened Red Army, an unhealthy land, a suffering

The Cowry and Hover models built by Great Wall Motor Company Limited have passed certification by China Environmental Labelling, and obtained "China Environmental Labelling Product Certificate" awarded by the Ministry of Environmental Protection. This makes Great Wall the first independent brand to pass the certification. Before that, only a few joint venture brands such as Volkswagen [...]

The National Copyright Administration of China says it sent orders to more than 20 video websites to stop their illegal broadcasting of the unauthorized Olympic torch relay videos. In a press conference jointly held by NCAC, MIIT and SARFT, Xu Chao, vice director of the Copyright Division of NCAC, said that China will impose strict punishments [...]

BusinessWeek, Web page - July 7, 2008 By Frederik Balfour While the Beijing Olympics were expected to usher in a period of greater media freedom in China, as the final countdown for the Games nears, the vise on the media is getting tighter. That's the conclusion of a report released on July 7 by Human Rights Watch, entitled "China's Forbidden Zones, Shutting the Media out of Tibet and Other 'Sensitive' Stories." Speaking at the release of the report at the Foreign Correspondents' Club i

South China’s smoggy skies have a grave impact on human health. The benefits of pollution control in southern China far outweigh the costs, finds a new study by Christine Loh, Anthony Hedley, Wong Tze Wai and Alexis Lau.

New research conducted in Hong Kong, Macao and the Pearl River Delta (PRD) region of Guangdong province has for the first time identified and quantified the direct risks to public health caused by air pollution. According to the Civic Exchange report, A Price Too High: The Health Impacts of Air Pollution in Southern China, annual deaths attributable to the 2006 air pollution levels are estimated at 10,000 in southern China, with the majority (94%) occurring in the PRD. In addition, air pollution is also responsible for 440,000 annual hospital bed-days and 11 million annual outpatient visits throughout the region.

In financial terms, the hospital bed-days, lost productivity and doctor visits associated with this health impact amount to 1.8 billion yuan (US$262 million) a year in the PRD, HK$1.1 billion (US$140 million) in Hong Kong, and HK$18 million (US$2.3 million) in Macao. Adjusted for differences in gross domestic product across the region, the health-related monetary costs of air pollution in the PRD amount to 6.7 billion yuan (US$976 million) yuan. However, it should be noted that these figures do not take into account pain or suffering, or put a value on life, nor do they account for undiagnosed harm to people suffering from more minor ailments which were not consciously connected with air pollution.

These figures were made possible because for the first time direct comparisons could be drawn between emission levels of key toxins (sulphur dioxide, nitrogen oxides, respirable suspended particles and ozone) across the whole airshed that covers Hong Kong, Shenzhen and Macao. For the first time, this data could be correlated with similarly robust statistics on public health impacts. It should be noted that all these costs, both human and financial, are considered to be lower-end estimates.

There is a growing public awareness and concern about the harmful effects of air pollution. Hazy days have increased dramatically throughout the PRD over the last two decades. And in the last few years there has been growing concern that not only are pollution levels consistently higher than World Health Organization (WHO) guidelines (which are based on preventing negative impacts to human health), but local air quality also often fails to meet less stringent local standards. This is particularly true in PRD industrial areas such as Foshan, where at one station annual particulate matter (of 10 micrometres or less, PM10) levels were recently 600% above WHO guidelines. Satellite images from 2007 also indicate that conditions have worsened considerably since the last joint regional review in 2003.

The report also highlights the consequences of deeply inadequate research into regional air pollution, noting that it is difficult for governments to make policy and implement strategies to tackle air pollution and related declines in public health without sufficient information. It is equally difficult for the public to take steps to protect itself from the harmful effects of air pollution, in particular by expressing concern to government. Previously just 37 studies have been published on the public health effects of air pollution in the last 25 years.

While such a comprehensive study has never previously been prepared, many stakeholders in the region have been frustrated with the slow pace of government action in controlling air pollution over the years, and point to successful steps that have been taken elsewhere in the world. Moreover, recent data has highlighted the health-related costs of pollution and the possible threat of air quality to economic competitiveness appears to be substantial. A June 2006 report provided an initial assessment of the public health costs of air pollution in Hong Kong, conservatively concluding that, “the reduction of pollution to the levels in other world cities, such as London, Paris and New York, would avoid over 1,600 deaths” annually.

Looking forward

It is very much hoped that the fast-approaching East Asian Games, planned for Hong Kong in 2009, and the much larger Asian Games, which are due to take place in Guangzhou in 2010 will provide the stimulus to address air pollution more seriously, especially after noting the great difficulties Beijing has faced in trying to improve air quality ahead of the Olympic Games in August 2008.

There have been recent signs of increased government commitment, including the 2003 establishment of the cross-border Pearl River Delta Regional Air Quality Management Plan and the current review by the Hong Kong Government, to its 20-year-old Air Quality Objectives. However, other signs point to business-as-usual, such as the “best-effort basis” rather than a stronger policy commitment to targets set by the Hong Kong and Guangdong governments.

Some of the pieces for finding the answers are in place. The ongoing provision of real-time data to the public across the PRD from the existing regional monitoring network could increase awareness and understanding of daily conditions, facilitate greater research and allow for immediate feedback on the success of government policy. It is also vitally important that the same dataset for 2007 be provided so that direct assessment can be made and year-on year trends identified.

Hong Kong’s current Air Pollution Index is not only insufficient but also misleading, as it is not directly linked with health protection. Revising its Air Quality Objectives to be in line with WHO guidelines, thereby honestly revealing the scale of the problem would provide the Hong Kong Government with a powerful driver to improve air quality and public health.

Most importantly the report lays down a complete strategy that would enable the authorities in the PRD Hong Kong and Macau to exercise leadership by taking immediate efforts to deal comprehensively with the air quality problem. Abandoning the existing piecemeal approach ad adopting a total air quality management framework is the necessary first step, as it has proven most successful in controlling air pollution in other urban regions around the world.

Christine Loh is the CEO of Civic Exchange

Anthony Hedley is chair professor in the department of community medicine, School of Public Health, Hong Kong University

Wong Tze Wai is professor in the department of community and family medicine, Chinese University of Hong Kong

Alexis Lau is associate professor in the civic engineering department and director of the environmental central facility, Hong Kong University of Science and Technology