G8 σύνοδος κορυφής: Ενθάρρυνση των λέξεων για CSR Ηθικό περιοδικό εταιριών, UK - 6 ώρες πριν Σύμφωνα με την ενδιάμεση έκθεση της επιτροπής, ο διάλογος «πρέπει να συζητήσει αρμόδιο επιχείρηση συμπεριφορά και εταιρική κοινωνική ευθύνη, όχι μόνο επειδή ...

ΗΠΑ. Η Επιτροπή ανέπτυξε ένα πρότυπο στο μυστικό Ο υποδηματοποιός Jarrod συλλογίζεται ο παράγοντας Geek από το CHRISTOPHER RHOADS και STEPHANIE KANG 21 Ιουλίου 2008 Σελίδα Α1 ΗΠΑ. triathlete ο υποδηματοποιός Jarrod έχει μια απόφαση να κάνει στην εναρκτήρια τελετή των Ολυμπιακών Αγώνων τον προσεχή μήνα στο Πεκίνο: Θα έπρεπε να δέσει σε μια μάσκα; Οι κινεζικοί ανώτεροι υπάλληλοι επιμένουν ότι ο πασίγνωστος αέρας του Πεκίνου θα είναι καθαρότερος μέχρι τον Αύγουστο, που κάνει τέτοιοι

Holcim που απονέμεται ως «Best Multinational Company» στη βιομηχανία τσιμέντου Το νέο έθνος, Μπαγκλαντές - 1 ώρα πριν Η επιχείρηση εμπλέκεται επίσης ενεργά μέσα εταιρική κοινωνική ευθύνη δραστηριότητες. Ως τμήμα Εταιρική κοινωνική ευθύνη (CSR), το 2003 η επιχείρηση ...

Τομέας της ηλεκτρονικής σε S'pore για να έρθει στον ηθικό κώδικα AsiaOne, Σινγκαπούρη - 13 ώρες πριν ... καλή φήμη εν προκειμένω, εν λόγω Rejesh Chhabara, συμβουλευτικός διευθυντής CSR Εργασίες, α εταιρική κοινωνική ευθύνη και επιχείρηση συμβουλευτική εταιρία. ...

Πράσινο σχέδιο υπό εξέλιξη ClimateChangeCorp.com, UK - 22 ώρες πριν Οι επιχειρήσεις κύριου λόγου θέλουν να ξανασχεδιάσουν τα προϊόντα για το περιβάλλον, λένε McCaffery, είναι να ωθηθεί το τους εταιρική κοινωνική ευθύνη (CSR) ...

With summer heat pounding China, buildings are using extra energy to keep their occupants cool, but high fuel prices are costing companies more money than ever. Gerry McMahon is the director and founder of Facilities Analysis & Control Ltd, one of the top companies working in Greater China to help companies pinpoint energy wastage and [...]

Alcoa and Chinese bus manufacturer Zhengzhou Yutong Bus Company have unveiled two new environmentally-friendly bus prototypes that will be displayed and road tested during the Olympics in Beijing. "The partnership between Yutong Bus and Alcoa on the new sustainable bus demonstrates long-term commitment to the support of our government's policy to build mass transportation vehicles in [...]

Wuhan, capital city of Hubei province in central China, has opened a video monitoring website on environmental protection to the public, on which information of emissions of 30 companies are available. Prior to this, the online monitoring network was only for internal government administrative supervision. The 30 companies are all those that have large emissions, such as [...]

Beijing Municipal Government has issued a notice on staggering working hours in the capital city during the Beijing Olympic Games to ease traffic pressure, and they went into effect on July 20, 2008. According to the notice, from July 20 to September 20, working hours of state-owned enterprises in Beijing will be adjusted to 09:00 and [...]

There isn’t a blog out there who hasn’t reminded us that green is the color of money and trees, can be turned to ‘gold,’ or found in ‘red’ China.

Green isn’t enough anymore, though, because now we have a new color scheme to overuse—blue, like the color of water. Coco-Cola, and other companies, like General Electric, are starting to use water in their China CSR platforms because countries they operate in, like China (and the rest of the  world for that matter) don’t have enough of it. Water is also a natural fit for Coca-Cola’s CSR focus since the company has come under fire for poor practice–apparently, it takes 2.5 liters of water to make just one liter of its product.

Then consider how much water is required to host the Olympic games, plus the fact that the host city has a water shortage but is run by a government who is bound to provide clean water at any cost.

What you come out with is a very sensible move by Coca-Cola to put water and China in the center of their CSR stage.  As the company’s manager of environmental issues said, “we need to manage this issue, or it will manage us.”

In a speech in Beijing, Coca-Cola’s CEO E. Neville Isdell stood next Chinese government representatives and pledged to reduce, recycle and replenish the water they use for their product. One of the ways the will do this is by partnering with WWF in a multi-million dollar, long-term, international CSR program to help clean up China’s critical river, the Yangtze.

The program in China will help Coca-Cola in the following ways:

• Manage and support two watersheds on the Yangtze. (Watersheds are important because they carry rain and melted snow down to rivers, so what happens to the watershed affects water quality downstream for everyone.)
• Help Chinese bottling plants develop better water use and stewardship practices. (Coca-Cola has run into trouble before about how much water they use in their bottling plants in Third World countries.)
• Work with other industries and water users along the Yangtze. (Chinese industry and society depend on the quality of water in the Yangtze, which is heavily polluted.)

Read more about China’s water problems on the China blog, All Roads Lead to China (thanks Rich!). On a slightly different note, check out this creepy–and wasteful–Olympic souvenir fish key chain.

More interesting articles:

• Water is Beijing’s dirty little Olympics secret
  MSNBC
• China Diverting Major River to “Water” Beijing Olympics
  National Geographic