China CEO: Voices of Experience from 20 International Business Leaders

China CEO: Voices of Experience from 20 International Business Leaders 

Many managers dream of becoming a Chief Executive Officer in China. Maybe they think that CEO stands for Cash Enhancement Opportunity - but of course, failure could turn the assignment into a Career Ending Option.  So how can you ensure that your assignment in China is successful? In China CEO: Voices of Experience from 20 International Business Leaders, the authors Juan Antonio Fernandez and Laurie Underwood tackled this question by interviewing 20 top executives working in China, plus eight experienced consultants.

China CEO: Voices of Experience from 20 International Business Leaders

China CEO: Voices of Experience from 20 International Business Leaders

  • International Web Marketing, China Internet Marketing, Digital Media Online Advertising and  PR China