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由尼克・ Debnam &喬治Svinos， KPMG
零售在中國的豪華清楚地提出巨大的機會，而且風險和挑戰。 除升高競爭之外像在新興市場之中共同的，最重大和相關挑戰為豪華品牌有關知識產權(IPR)章程、時間表為回收投資，低豪華商標意識、興旺的中國旅遊業和有限的零售基礎設施。
根據美國。 使館在北京海盜行為率在中國在世界保持一个最高，并且，平均，消費品的20%是假劣。 國內公司由海盜行為麻煩，以一項最近研究由訊息產業發現的部這樣問題遭受的中國公司的37%。 讀其餘「豪華品牌在中國： Part IV” or post a comment
By Shawn He Yuxun
Sourcing from China has evolved from a straight-forward, cost-driven approach to more elaborate and strategic varieties. While the recent product recalls did not seem to have impacted Chinese exports based on overall figures, however we have come across anecdotal evidence suggesting the otherwise.
Undoubtedly the initial sourcing interest was triggered by China’s notorious low costs, both direct (such as those for labor and land or rent) and indirect (rendered under a myriad of government export incentives, such as subsidized fuel costs, export VAT refunds, non-taxation and/or tax reduction).
Over the years the exercise has evolved from a static, per item price-driven modus operandi to more sophisticated ones. For example, many US buyers now employ a vertically or laterally integrated approach, or both. Read the rest of “Latest China Sourcing Trends” or post a comment
By Richard Kaye
The mistake many people make when engaging manufacturers or buying products in China is to think cheap. Lowest cost-lowest price, discount discount discount. There is a much better alternative and one that traders are not currently exploiting.
For example lets take a pair of shoes. Almost 50% of all the shoes sold in the UK originate in China. Now the costs involved in manufacturing a pair of shoes include the cost of materials, ie. leather, the cost of packaging, the cost of the overhead…rent rates electric etc, the cost of labour & management and of course the cost of shipping. However, think of this… the labour aspect of the combined costs is probably less than 10%. Read the rest of “Cheap or value added” or post a comment
By David Dayton
Every now and again the real truth comes out. Once while I was in grad school (at the now infamous NIU) writing my thesis on Thai/Chinese Corporate Culture my thesis advisor broke her academic façade and turned to me and said, “It’s all just B.S. isn’t it? I mean, it’s all just bribery, no matter what we call it, right?” She then went back into her academic mode and continued talking about “gift giving” and we never talked about “bribery” again.
Now, without betraying my Anthropological roots, I have to say this: the truth is that business in China is just like business anywhere else. Yes there are some things about the system that make it different from anywhere else too, but those traits are not, I don’t think, non-existent in other business cultures. Read the rest of “Inside Chinese Business–Book Review” or post a comment
By Nick Debnam & George Svinos, KPMG
For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.
As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.
Read the rest of “Luxury Brands in China: Part III” or post a comment
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