山姆Flemming的第一經驗與中國是以一家中美軟件公司，他在美國訓練中國雇員生活。 幾年後Flemming，完全輕鬆自在公共關係和公司通信，建立他自己的公司： 互聯網研究為美國公司。 他的啟發的來源？ 公司和他們的產品在互聯網論壇和blogs享受的史無前例的宣傳。 「這是一件大事。 它不是僅數以萬計消息，它是十倍成千上萬。 寫由真正的人民，分享真正的經驗關於真正的品牌，產品和服務」。 與他的中國共同創立者和什麼的隊一起他喜歡告訴`互聯網口頭表達分析員』， Flemming現在跑CIC，提供研究和咨詢專門研究的公司根據消費者談話對BBSs和blogs。 我們是熱切請求他的經驗。

「當然，是先驅總是挑戰。 沒有指南，沒有模型，沒什麼關於這產業。 我們可以只依靠我們的經驗和知識。 政府這裡在上海雖則總是非常支援的往新動議，往創造新的工作的人。 我們有好經驗。 并且也有巨大好處在作早期工作在： 我們由每個步驟開發我們採取的事實，意味著我們是 讀其餘「美國夢在中國」或張貼評論

You are young, ambitious and up for a new challenge. Looking for a dazzling internship in an ultramodern city in the country with the fastest growing economy in the world, there’s just no getting around Shanghai. But where to start? How to get in contact with reliable companies? Since January 2007 the answer to all of your questions is called: 2-Shanghai!

Lonneke de Greef and Michael Douglas decided to leave the Netherlands to start a company in China. “We saw many requests on the Internet from students who would like to go to China. At the moment China really is one of the most favourite countries for aspiring interns, and in particular Shanghai is very popular. China has a great demand for them too. Reason enough for us to establish ourselves in Shanghai to launch Read the rest of “Go 2-Shanghai” or post a comment

For many, China appears to be enormously far away. With a totally different culture and many practical problems and unknown, sometimes impossible, regulations. Not for Marco de Bruin though. Long before any other molding producer even considered it, his company was using the opportunities China is offering. Today, while the competition is experiencing a difficult time, Quodo Mould Systems is trying to control its remarkable growth.

The company first set foot in China in 2002. “Enthusiastic by what we saw, we immediately ordered the first moulds. That turned out not to be so simple. To have an assignment executed correctly, it is essential to communicate extensively. Not by means of a laptop, conveniently operated from another country, but directly on the work-floor.” Read the rest of “Molding your business for China” or post a comment

It is an important part of your corporate identity; it is the face of the company and it is the connection between business and client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”

It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment

Conquering the Chinese market is not easy. Fortunately there are many organizations that have the knowledge and experience to guide you in making your first steps on strange soil as successful as possible. One of these organizations is the Benelux Chamber of Commerce. China Success Stories trotted to the office of this Chamber of Commerce to speak with the General Manager, Helmy Koolen.

The Benelux Chamber of Commerce (or BenCham, as they call themselves) arose out of a merger between the Dutch Business Association and the Belgian Luxembourg Business Association in China. “In 2001 the Benelux Chamber of Commerce started a chapter in Shanghai and in November 2004 we opened a chapter in Beijing. At this moment we have over 550 members. We therefore are strong representatives of the Benelux community in Beijing and Shanghai. The BenCham offers three sorts of activities: Read the rest of “China jump-start” or post a comment