Door Cecilie Gamst Berg

Reizen rond China twee jaar is niet zo gemakkelijk aangezien het klinkt. In Januari dit jaar, bijvoorbeeld, werd veel van het land verlamd door winden, sneeuw en ijs te bevriezen - miljoenen en miljoenen mensen die zonder vervoer zijn vastgelopen aangezien zij desperately probeerden om huis voor Chinees Nieuw Jaar te krijgen; bijna één miljoen van hen kampeerde buiten alleen de Post van de Spoorweg Guangzhou.

De vrachtwagens en de privé auto's werden geplakt op ijzig, gridlocked wegen voor dagen op eind, hun bestuurders en passagiers die wordt gedwongen om de keus te maken tussen het bevriezen aan dood binnen het voertuig of te beginnen en te riskeren wordend verloren… en bevriezend aan dood te lopen. Treinen, die met zo vele passagiers worden gevuld was er zelfs geen bevindende verlaten ruimte, bevond zich wortel geschoten op de sporen zonder elektriciteit. Reizen zelfs van 24 uren of minder geworden vier en vijfdaagse nightmares zonder voedsel of water, met de toiletten de enige plaats waar de passagiers verse lucht konden trekken. Lees de rest van „het Krijgen rond een beetje: Twee jaar in China op het shoestring“ of post een commentaar

Een gesprek door Shaun Rein van De Groep van het Marktonderzoek van China (CMR) met de Ondervoorzitter van Collectieve Marketing, de Elektronika China van LG.

LG Electronics is known throughout the world for its innovative and stylish premium consumer electronic products.  In China, LG has become popular among premium consumers, seeking high-end refrigerators, flat-screen TVs, air conditioners, and washing machines as they move to larger homes.

In 2007, LG charged KK Ko to leads its marketing efforts in China.  Known as one of the top marketing minds in China, KK joined LG from Coke, where he ran Coke’s iMarketing Division for Asia and China.

CMR recently sat down with KK to hear his opinions and insights on how Chinese consumers are evolving and how LG plans to continue to build upon its success in China and what challenges exist in the marketplace.
 
CMR: LG has been gaining market share in China against competitors like Sony (SNE) and Samsung, now selling over $10 billion USD of products annually into China. Chinese consumers are moving towards premium products and increasingly prioritize comfort and style in their product choice. Read the rest of “Interview with KK Ko, Vice President Corporate Marketing, LG Electronics China” or post a comment

By Drew Ross 

In western countries, many companies already see that offering comprehensive training programmes to their staff is an effective way of retaining their employees. In China, however, where staff retention is such a major issue, many companies attempt to keep staff by throwing more money at them when, in many cases, competitors match these packages, thereby creating only a short-term solution.

The added value in using training and development is proven and clear. Training creates an increase in attendance, company loyalty, innovation, skills, and productivity. Ongoing training as part of a general, employee-focused culture - one that values and responds to the needs of the employee - will help to create a strong, loyal workforce, that has no desire to move onto ‘greener pastures’ or the next big thing. Read the rest of “How to Use Training as a Staff Retention Tool” or post a comment

Get 100 RMB off by mentioning China Success Stories!

CultureFish Media will host a one-day trio of charity events designed to raise awareness and generate funds for the China Dreamblogue and its associated charities. The three events (YOU CAN COME TO ONE OR ALL!) include:

1. A One in a Million Charity Golf Tournament,
2. The China Digital Media Workshop,
3. and the China Dreambash featuring international hit singer and Capitol records artist Che’nelle. Read the rest of “China DreamBlogue Dream Bash” or post a comment

Tony Caldeira is one of Europe’s market leaders in the supply of cushions to volume retailers. A great achievement. The secret to his success? No doubt: his decision to make a move to China, which can be seen in the documentary Brits gets rich in China.We decided to give him a quick call to talk about about his business experience in China.
Read the rest of “Chinese trade secrets according to Caldeira” or post a comment