In his time Sun Tzu was a general of the Emperor of China. One day he suggested to the Emperor to make an army of women. He asked the Emperor for a thousand of his women. The Emperor, a bit hesitant, gave them to him.
Read the rest of “The communication skills of Sun Tzu” or post a comment >>
1.3 billion customers. This is the magic number that captures the imagination of every company in the world with something to sell in China. Many would be tempted to think that even if they grab as little as 1 percent of the market share, they still have 10 million customers. Well, that’s a simple mathematical calculation and it remains just that.
Read the rest of “Selling in the world’s largest consumer market” or post a comment >>
China is, for many people, alien and difficult. The language, the culture, the distance all make it seem very strange. Many people have also heard tell that the country is an extremely difficult place in which to do business. They (mistakenly) think that it is Communist.
This is a major problem that society is still trying to overcome -and a tremendous problem in China. A typical example is that when a building company builds an appartment complex in China it wants to build the complex that it can make the most profit on, through selling the apartments or offices in it. It has an incentive to source cheap materials…
Read the rest of “The owner is not the user” or post a
comment >>
Sam Flemming’s first experience with China is with a sino-American software company, where he trains Chinese employees for a life in the United States. A few years later Flemming, totally at ease in public relations and corporate communication, starts his own company: Internet Research for American companies. His source of inspiration? The unprecedented publicity that companies and their products enjoy on Internet forums and blogs.
Read the rest of “American Dream in China” or post a comment >>
 |  |  |  |  |  |  |
 |  |  |  |  |
