China is, for many people, alien and difficult. The language, the culture, the distance all make it seem very strange. Many people have also heard tell that the country is an extremely difficult place in which to do business. They (mistakenly) think that it is Communist.
This is a major problem that society is still trying to overcome -and a tremendous problem in China. A typical example is that when a building company builds an appartment complex in China it wants to build the complex that it can make the most profit on, through selling the apartments or offices in it. It has an incentive to source cheap materials…
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Sam Flemming’s first experience with China is with a sino-American software company, where he trains Chinese employees for a life in the United States. A few years later Flemming, totally at ease in public relations and corporate communication, starts his own company: Internet Research for American companies. His source of inspiration? The unprecedented publicity that companies and their products enjoy on Internet forums and blogs.
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Recently I have been spending a lot of time on the responsibility companies have when they outsource to ensure the integrity of their supply chain by investing in a solid quality control process, and recently this resulted in an editorial writer from the Wall Street Journal sent me an email as for my comments on the following:
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One of the most ordinary mistakes that Westerners tend to make in interacting with the Chinese is to not prepare enough ahead of time. This is a fatal mistake, as thorough preparation is key. In the very own words of Sun Tzu:
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”
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