The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.
The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…
“Going out. Going global” has long been the rally cry for the China government’s encouragement of developing competitive positions. It’s a key express policy.
No, we’re not talking about the Olympics here; “Going Global” means economics and enterprise.
And China means business for the UK.
The lesson is that the key to success in these business Olympics is not a…
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Are you responsible for preparing print, interactive electronic or visual materials for a client base that is marketing, selling or teaching to other parts of the world?
Those questions and the answers apply to everyone. In a global economy, these are equal-opportunity challenges.
It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.
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A drawback of my, in itself interesting profession, is that I encounter a lot of lying in my daily work. Contrary to popular believe it is not so much the lawyers that do the lying. Although I have to admit lawyers are generally not easily persuaded to part with information, let alone the truth, I prefer to think of what we do as skilful editing of the information to fit a certain version of the truth. No harm in that. That is what lawyers are paid to do.
But in order to edit the information, you will have to obtain the information first. And that is not as easy as it may sound. First there is the filter of the client’s…
Agreements and Reforms after Joining the WTO
When China joined the WTO, the organization demanded China to comply with special obligations concerning the bank business in the country. China had to agree to open their bank sector completely to foreign banks within five years after joining the WTO from 2001 - 2006. China specifically agreed, that it would allow foreign banks to accomplish foreign currency business without any market access or national treatment limitations, and to conduct foreign currency business with foreign-invested companies and foreign individuals, subject to certain geographic restrictions. Two years after joining the WTO, foreign banks should have been able to conduct domestic currency business with Chinese companies subject to…
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