Recentemente eu comi o pequeno almoço com um amigo em China. Perguntou-me sobre o Internet, “porque deve minha companhia ir na rede?” Um pensamento fàcilmente respondido da pergunta I, mas lá era-lhe mais.

Confiou totalmente no Internet e acreditou que pode ajudar a sua companhia conseguir muito na consciência e na imagem de tipo. Assim, por que a pergunta? Gira para fora que o descanso de sua organização não estêve convencido de o que o Internet pode conseguir e é único quem quer ir em linha. Suas perguntas seguintes eram, “o que é o interesse do Internet em China?”

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A gerência estratégica em China é um desafio enorme. Que é a estratégia? Como podemos nós aumentar nosso rendimento para bater alvos de crescimento ambiciosos? Como podemos nós ser mais eficientes e fazer o uso melhor de nossos recursos manter ou aumentar o profitability? Por que devem nossos clientes existentes continuar a comprar de nós? Como nós atrairemos e reteremos clientes novos? Once we’re clear about the strategy, how can we communicate it effectively? How can we create the focus we need to be successful? Are we sure we’re right about how to…

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In the Chinese booming economy, a broad network of suppliers producing quality and competitive industrial parts and equipments is rising. Sourcing in China is the opportunity for Western industrial companies to increase margins, create or maintain a competitive advantage.
But there are many challenges in the implementation…

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Moving to China is a big challenge. Who is going to advise you on whether to rent or buy a house, how to build a network, and where to find the chamber of commerce? Colin Friedman has been in China since 1998 and knows all about these things. For two and a half years now, he has been running his own company – China Expert International Ltd – in what he calls ‘getting people started’: helping you utilize your expertise to the best in China.

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Confucius, the most influential man in Chinese history, was born out of wedlock in 551 BC, five and a half centuries before Jesus. His father had nine daughters and one crippled son. At age seventy, he mated with another woman, who was 15, hoping to get a healthy son. His father died when Confucius was three and his mother raised him in poverty.

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