China has become a synonym for future business growth. 中國已成為一個別名為未來的業務增長。 It is the business nirvana of the 21st century. 這是商業涅槃二十一世紀。 It is the place to be. 這是地方。 Companies are scrambling to get a share of the action. 公司紛紛獲得份額的行動。 Not a day passes without some company making an announcement of an investment in their future which involves China. 沒有一天不及格，沒有一些公司的決策一宣布一項投資在其未來的涉及中國。

Their reason for this scramble is the expectation of gaining vast increases in shareholder value.他們的理由，這是爭奪的期望，獲得廣大的增加股東價值。 Reported performance would suggest that these expectations are difficult to realise.報告的表現會建議這些期望難以實現。

Read the rest of “Marketing-China and Getting it Right” or post a comment >> 閱讀其餘的“營銷-中國和獲得它的權利”或張貼評論> >

Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. 奢侈品零售業在中國清楚地介紹了巨大的機遇，而且風險和挑戰。 In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure. 此外，為了提高競爭是普遍的新興市場，最重要的和相關的挑戰奢侈品牌關注的智慧財產權（知識產權）規例的時間框架，投資回報低，豪華品牌意識，蓬勃發展的中國旅遊業的和有限度的零售業的基礎設施。

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Sourcing from China has evolved from a straight-forward, cost-driven approach to more elaborate and strategic varieties. 採購來自中國的演變從一個直著，成本驅動的辦法，以更詳盡和戰略品種。 While the recent product recalls did not seem to have impacted Chinese exports based on overall figures, however we have come across anecdotal evidence suggesting the otherwise. 儘管近期產品召回似乎沒有影響中國出口的基礎上整體的數字，但我們曾遇過軼事證據暗示，否則。

Undoubtedly the initial sourcing interest was triggered by China’s notorious low costs, both direct (such as those for labor and land or rent) and indirect …毫無疑問，最初的採購興趣，引發中國的臭名昭著的成本低，不論是直接（如那些為勞動力和土地或租金）和間接…

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The mistake many people make when engaging manufacturers or buying products in China is to think cheap. 錯誤很多時，人們作出的從事製造商或購買的產品在中國是認為便宜。 Lowest cost-lowest price, discount discount discount. 以最低的成本-最低價格，折扣優惠的折扣。 There is a much better alternative and one that traders are not currently exploiting. 有一個更美好的替代性和一貿易商目前尚未開發。

For example lets take a pair of shoes.舉例來說，讓一個雙鞋。 Almost 50% of all the shoes sold in the UK originate in China.近50 ％的所有鞋出售在英國，起源於中國。 Now the costs involved in manufacturing a pair of shoes include the cost of materials, ie.現在所涉及的費用，製造一雙鞋，包括材料費，即。 leather, the cost of packaging, the cost of …皮革，成本，包裝，成本…

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Every now and again the real truth comes out. 現在，再次真正的真相出來。 Once while I was in grad school (at the now infamous NIU) writing my thesis on Thai/Chinese Corporate Culture my thesis advisor broke her academic façade and turned to me and said, “It’s all just BS isn’t it? 一次，而我是在學校的畢業生（在現在臭名昭著的牛）我的論文寫作就泰語/中國企業文化，我的論文指導打破了她的學術門面，並轉我說： “這一切都只是第BS是不是？ I mean, it’s all just bribery, no matter what we call it, right?” She then went back into her academic mode and continued talking about “gift giving” and we never talked about “bribery” again. 我的意思是，它的所有正義賄賂，不管是什麼，我們呼籲它，對不對 ？ “ ，她接回她的學術模式，並繼續在談論”饋贈“我們從來沒有談到”賄賂“ 。

Read the rest of “Inside Chinese Business-Book Review” or post a comment >> 閱讀其餘“內的中國企業-書評”或張貼評論> >