China has become a synonym for future business growth. 中国已成为一个别名为未来的业务增长。 It is the business nirvana of the 21st century. 这是商业涅槃二十一世纪。 It is the place to be. 这是地方。 Companies are scrambling to get a share of the action. 公司纷纷获得份额的行动。 Not a day passes without some company making an announcement of an investment in their future which involves China. 没有一天不及格，没有一些公司的决策一宣布一项投资在其未来的涉及中国。

Their reason for this scramble is the expectation of gaining vast increases in shareholder value.他们的理由，这是争夺的期望，获得广大的增加股东价值。 Reported performance would suggest that these expectations are difficult to realise.报告的表现会建议这些期望难以实现。

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Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. 奢侈品零售业在中国清楚地介绍了巨大的机遇，而且风险和挑战。 In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure. 此外，为了提高竞争是普遍的新兴市场，最重要的和相关的挑战奢侈品牌关注的智慧财产权（知识产权）规例的时间框架，投资回报低，豪华品牌意识，蓬勃发展的中国旅游业的和有限度的零售业的基础设施。

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Sourcing from China has evolved from a straight-forward, cost-driven approach to more elaborate and strategic varieties. 采购来自中国的演变从一个直着，成本驱动的办法，以更详尽和战略品种。 While the recent product recalls did not seem to have impacted Chinese exports based on overall figures, however we have come across anecdotal evidence suggesting the otherwise. 尽管近期产品召回似乎没有影响中国出口的基础上整体的数字，但我们曾遇过轶事证据暗示，否则。

Undoubtedly the initial sourcing interest was triggered by China’s notorious low costs, both direct (such as those for labor and land or rent) and indirect …毫无疑问，最初的采购兴趣，引发中国的臭名昭著的成本低，不论是直接（如那些为劳动力和土地或租金）和间接…

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The mistake many people make when engaging manufacturers or buying products in China is to think cheap. 错误很多时，人们作出的从事制造商或购买的产品在中国是认为便宜。 Lowest cost-lowest price, discount discount discount. 以最低的成本-最低价格，折扣优惠的折扣。 There is a much better alternative and one that traders are not currently exploiting. 有一个更美好的替代性和一贸易商目前尚未开发。

For example lets take a pair of shoes.举例来说，让一个双鞋。 Almost 50% of all the shoes sold in the UK originate in China.近50 ％的所有鞋出售在英国，起源于中国。 Now the costs involved in manufacturing a pair of shoes include the cost of materials, ie.现在所涉及的费用，制造一双鞋，包括材料费，即。 leather, the cost of packaging, the cost of …皮革，成本，包装，成本…

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Every now and again the real truth comes out. 现在，再次真正的真相出来。 Once while I was in grad school (at the now infamous NIU) writing my thesis on Thai/Chinese Corporate Culture my thesis advisor broke her academic façade and turned to me and said, “It’s all just BS isn’t it? 一次，而我是在学校的毕业生（在现在臭名昭著的牛）我的论文写作就泰语/中国企业文化，我的论文指导打破了她的学术门面，并转我说： “这一切都只是第BS是不是？ I mean, it’s all just bribery, no matter what we call it, right?” She then went back into her academic mode and continued talking about “gift giving” and we never talked about “bribery” again. 我的意思是，它的所有正义贿赂，不管是什么，我们呼吁它，对不对 ？ “ ，她接回她的学术模式，并继续在谈论”馈赠“我们从来没有谈到”贿赂“ 。

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