Survival is Not Enough Part II: Cost Cutting vs. Business Transformation
Cost cutting is great, but quite frankly it’s simple during a recession. Yeah – I know. Trimming budgets can be brutal, cruel, heartbreaking and frustrating – but it’s also the path of least resistance when business slows down. It may be unpleasant, but it ain’t complicated. Sales fall so spending has to follow.
If you’re like many managers – particularly those who have never lived through a serious recession – you…
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