PR – Public Relations – is the special forces of marketing. We drop down behind enemy lines, insert our message into the media, and by the break of dawn have safely retreated back to our comfortable agency environs to sip lattes and play foosball. Meanwhile, the lumbering tanks and artillery of advertisement – TV commercials or full-page types of visuals — rumble on by. The magic of PR is even more obvious in China, where reporters trawl across town, day-in and day…

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