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Est-ce Temps à externaliser ? Signes indicateurs

20 août 2008 par des histoires de succès d'affaires de la Chine

Par Hayden Hong 

Externaliser la recherche et le développement en ChineTout le monde le faisant. Les leaders de l'industrie aiment General Electric et Microsoft - comme les compagnies de démarrage qui les attendent avec intérêt provocant - externalisent en mer. Après tout, le but de chaque compagnie est un maigre, une recherche agile et un département de développement qui met les produits innovateurs rapidement et profitablement. Comme plan d'affaires, externaliser permet aux compagnies d'accroître des coûts de la main-d'oeuvre inférieurs, y compris des salaires et la santé, et au foyer sur des compétences de noyau.

Néanmoins, « ils le font ainsi je volonté, trop » décision à externaliser n'est pas une assez bonne raison. Externaliser peut être une stratégie puissante et profitable. Cependant, un des défis d'externaliser identifie quand externalisant la recherche incluse de produit et les projets de développement fourniront le plus grand retour sur votre investissement. Le long cercle recommande que vous observez ces signes indicateurs qui vous font savoir : Il est temps de mettre externaliser à travailler pour votre compagnie.

Trop de projets ont collé dans la canalisation ?

Votre R&D est-elle organisation sous pression parce que votre équipe de ventes promet à vos clients les produits qui sont coincés dans votre canalisation de développement ? Les principales compagnies continuent les produits innovateurs couler dans le marché. Si vous avez trop de projets languissant et vous faites face à certains de ces obstacles, il temps du `s d'augmenter votre canalisation et votre rentabilité en externalisant.

• High-value, full-scale development work lags due to lack of resources
• Not generating raw ideas for new products; innovation suffering
• Too busy handling operations; losing focus on your core business
• When you have got to be the first into the market to gain the edge
• A mission-critical project needs your team’s time and energy
• When only 10 out of 20 projects slated for the year get the head count
• A backlog of development work is never touched

Put in the dream team

“There are never enough good people” is especially true in the research and development arm of an organization. Do you have a project that calls for specialized skills which aren’t available internally? Perhaps budget constraints prevent you from taking on more employees. Or, maybe your R&D production goes in cycles; sometimes you need more people, sometimes less, and you want to avoid downsizing. Outsourcing lets you keep your development team stable and focused.

If you need a dream team but think it’s out of your reach, outsourcing can make it a reality.

Prioritize and delegate

Where are your priorities? Some people would rather play golf on the weekends and let a lawn service or the teenager down the street cut the grass. In product research and development, there are times when it’s more productive and profitable to let the right outsourcing firm handle some of these projects.

• Maintenance-level work that you want to offload    
• Too many legacy products out in the field to be maintained
• A one-time project
• Projects of low value
• Non-core work

Dollars and sense

Experts estimate savings realized in wages by outsourcing can be anywhere from 50 to 80 percent. Outsourcing enables your company to reduce costs when any of these scenarios occur:

• Competitor’s price is lower than yours and you can’t drive down your cost
• A new M & A requires additional resources to handle the integration  
• Profit margin is diminishing and shows no signs of improving
• Uncertainty regarding capacity expansion
• Potential for downsizing exists

Start ups stalling

Is your business experiencing growing pains? If your company is a startup, you may have the latest and greatest product, but do you have enough time, money, and people resources to deliver your product to the market before your competitors?

When your new business is growing or just leaving the gate, you can’t afford to lag behind the competition. Consequently, some venture capitalists maximize their investment dollars by requiring a startup business to have an outsourcing strategy.

Outsourcing is a cost-effective way to make your product research and development scalable and more competitive.

China strategy

With over 1.3 billion people, China is the most populous country on earth and evolving rapidly. China is now a member of the World Trade Organization (WTO) and the host of the 2008 Summer Olympic Games. Nowadays, “Made in China” means much more than consumer electronics. China is the emerging market of the 21 century and companies that realize how important this market is for their long term business success are scrambling for ways to gain a foothold.

Because of lower wages and a superior talent pool of engineering graduates, research and development outsourcing is a key technology enterprise that is expanding in China. For Fortune 100 companies on down the value chain, offshoring research and development in China is not only a way to increase profit margins, but a way to enter the promising China market and ensure it becomes part of their global strategy.

Conclusion

From pipeline to patents, companies must find ways to speed up their development cycle and get products to market quicker than the competition – or face losing market share.

If your company is facing a time, money, and human resource crunch that’s impacting your embedded product research and development organization, it’s time to take a look at outsourcing.

Hayden Hong is the founder of Long Circle. Long Circle provides outsourced engineering services to companies whose products and services rely on embedded software and hardware technology. Long Circle and the Long Circle China Center of Excellence enables U.S. companies to reduce costs, increase engineering bandwidth, and broaden market reach by providing low-risk, strategic access to China’s engineering talent, manufacturing industry, and emerging markets. To learn more about Long Circle, visit http://www.longcircle.com.

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