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Ron CuneÀÇ
 
Áß±¹ »ç¾÷ Áö½ÄÀº Áï¼®¿¡¼­ ÇÑ´ÙÁß±¹Àº À¯·´º¸´Ù ¸Å¿ì Å©´Ù. ´ëºÎºÐÀÇ »ç¶÷µéÀº Àß Àú°Í°ú¿¡ ´ëÇØ ÀνÄÇϰí ÀÖ. ´õ±¸³ª, ±¹°¡´Â ±¸¼®, À̰ÍÀÇ ÁÖÀ§¿¡ ¶ÇÇÑÀÌ´Ù ÀϹÝÀûÀÎ Áö½Ä ÀÌÁö ¾Ê´Â´Ù. ¿ì¸®´Â Áß±¹¿¡ °üÇÏ¿© È®½ÇÈ÷ ¾à°£ ÀÏ¹Ý »ó½ÄÀÌ ÀÖ´õ¶óµµ, ¸¹Àº Áß¿äÇÑ »ç¾÷ °ü·ÃµÈ Áö½ÄÀº ¸ð¸¥´Ù. ¿¹¸¦ µé¸é ÀºÇà¾÷¹« ºÐ¾ß´Â ¾ÆÁ÷µµ ³ô°Ô ÅëÁ¦µÈ´Ù, RMB¿¡¼­ ´Ù¸¥ ¾î¶² ÅëÈ­¿¡ ¿Üȯ ±³È¯Àº ÀÌÁö ¾Ê´Â´Ù ±×·¡¼­ ½¬¿î°ú »ç¾÷ µî·ÏÁõÀº »ç¾÷ ¹üÀ§¿¡ ÀÇÇØ °áÁ¤µÈ´Ù.
 
ƯÁ¤ Áö±¸¿¡ ƯÁ¤ ±â¾÷À» ÀÌÀüÇÏ´Â °­ÇÑ Æ¯Çý Á¤Ã¥ÀÌ ´Ù´Â °ÍÀ» ±ú´ÞÀ¸½Ê½Ã¿À. ÀÌ Á¤Ã¥ÀÌ ´ç½ÅÀÇ ±â¾÷À» ¿°·ÁÇÏ´Â °æ¿ì¿¡, ¹Ì·¡ ½ÃÀå °³¹ß¿¡ ´ëÇÑ Å« Ãæ°ÝÀÌ ÀÖÀ» °ÍÀÌ´Ù.
 
¼­Âʰú Áß±¹ »çÀÌ ¹®È­ÀÇ Â÷ÀÌ¿¡ °üÇÏ¿© Á¤º¸´Â °ü°èµÇ ½¬¿î Á¢±Ù °¡´ÉÇÏ´Ù. ±×·¯³ª ¹®È­´Â »ç¾÷ÀÇ ´ÜÁö ºÎºÐÀÌ´Ù. ¹ý·ü, Á¤Ä¡ ü°è, ¼¼±Ý, µîµî. Áß¿äÇÑ °Í°ú °°ÀÌ Á¤´çÇϽʽÿÀ. Áß±¹ÀÇ Á¤Ä¡ ü°è´Â Åõ¸íµµ°¡ °á¿©µÈ¤¤´Ù´Â °ÍÀ» ±ú´ÞÀ¸½Ê½Ã¿À. À¯ÀÏÇÑ Ã¼°è´Â ºÐ»êµÇ°í ¹ý·ü°ú ±ÔÄ¢Àº µµ½Ã ¼öÁØ¿¡ ´Ù¸£ ÇÒ ¼ö ÀÖ´Ù.
 
°Ô´Ù°¡, ¹ý·ü ¹× ±ÔÄ¢Àº º¹ÀâÇÏ ¹ý·üÀÇ ½Ç½Ã´Â ¾Ö¸ÅÇÏ´Ù. ´ç½ÅÀÇ ¹ýÀû Á¶¾ðÀ» ã¾Æ³»±â À§ÇÏ¿© ¾îµð¿¡¼­? 
 
ÃâÀåÀ» À§ÇØ ÁغñÇϰí ÀÖ´Â µ¿¾È, »Ó¸¸ ¾Æ´Ï¶ó ¹®È­ ¹× ¾ð¾î ´Ù¸§¿¡ ÁýÁßÇÏ´Â. ¸ðµç Ãß°¡ Á¤º¸´Â (°ü·ÃµÇ´Â À屺 ¶Ç´Â ºÐÁö) ´ç½ÅÀÇ ¸ñÇ¥¸¦ ´Þ¼ºÇÏ´Â È¿°ú¸¦ ³½´Ù. ¿¹¸¦ µé¸é, ´ç½ÅÀº À¯ÀÏÇÑ Áß±¹ ÀçÁ¤ÀûÀΠü°è¸¦ ±ú´ÝÁö ¾ÊÀ½ ¾ó¸¶³ª ¸¹Àº ±â¾÷, º®À»ÁöÁö ¸íÁßÇØ¼­ ¹è¿ö ³î·¤ °ÍÀÔ´Ï´Ù.
 
Entering the Chinese market should be based on a strategic decision that requires more (financial) input than any market entry in Europe.
 
By investing time in research you limit the chances being (unpleasantly) surprised in China. Your in-depth knowledge and good preparation will optimize and accelerate your capability of doing business. It will help you localize creative solutions when problems arise.

Ron Cune, DragonDancers

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