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3 Responses to “Shall we build a China City Marketing Consulting & Investment Company?”

1. Ashley Says:
   July 9th, 2008 at 4:20 am

   Hello Kevin,

   From your post, I think your idea is to be some kind of bridge/consultant for Chinese entrepreneurs and businesses in various cities who are interested in doing business/investment into foreign markets (EU, UK, US,) etc. is that right>?
   That has a lot of merit, if your focus is on 2nd-tier cities. This is already well established in Shanghai and Beijing - but not elsewhere. Many Chinese are looking to expand OUT of China, but just don’t know how to best do that.

   Regards,

2. David Says:
   July 9th, 2008 at 4:41 pm

   Kevin - as an Englishman living in China for the past 5 years, I am interested in your thought process. What I would like to understand more are the specifics of your idea - what is the main advantage of what you are planning? Who are you looking to sell the service to? Why should they seek this type of advice? If you can let me have some more info, it would be interesting to pursue as we have a consultancy business in the US, which is all about helping US companies succeed in Asia so could be a useful starting point.
   Let me have your thoughts and see how we can go from there.
   Thanks - David

3. Kevin Says:
   July 11th, 2008 at 9:50 pm

   Interested parties can also drop me an email at | FirstKevinWang@gmail.com
   Clarification added 4 days ago:

   What is the nature of the company?

   The company is an business entity, which can be considered as a McKnsey & Company with an unique focus on serving Chinese government, i mean the county governments, city governments and etc.

   What are goals?

   The aim of the company should be dedicated to help the governments to do development for the local people and cities, which may include how to plan better, how bridge the governement and market, how operate the public projects in a market economy manner.

   Main business:
   - City branding. Each city needs an exceptional branding strategy as a product. (positioning, planning, proceeding, promotion)
   - Think Tank for governements. Act as an independent advisor for the government on macro perspective and micro perspective with international broad view.
   - Work as an investment bank to run some infrastructure projects
   - Government Governance consulting. (As an independent advisor, it’s more convenient than the officals who are involved in daily operations to say something and to do something - Yes, of course, need to obtain support from the government seniors.)
   - And etc.

   Where is this company based?

   If it’s possible to do this, I am thinking about put this company in Beijing or Shanghai. (Bridge finance, economy, trading, culture, human resources, and central government connections.)

   Business model?

   The business model can be presented in two ways.

   One is that we can position our as a consulting company as commercial advisory firms, and the clientele is different level of governments;
   The other one, we can also have some other indirect benefit from other business (however, dun go to “conflicts of interest” easily).

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