Marketing and Selling to Chinese Businesses - Part 4營銷和銷售,以中國企業-第4部分
Most of this paper has talked about Western companies in general, and aims to provide recommendations on how Westerners should seek to market and sell themselves to Chinese businesses. It is worth, however, considering how companies from different Western nations are considered. Figure 9 summarises the main strengths and weaknesses of companies from the four largest Western economies, as perceived by Chinese buyers and business owners. 大部分的這份文件談到了西方國家的公司在一般,旨在提供建議,就如何西方人應尋求市場和銷售自己的中國企業,這是值得,但是,考慮到公司如何從不同的西方國家考慮。圖9概述主要的優點和缺點,公司從四個最大的西方國家的經濟,察覺到中國的買家和企業主。
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