Marketing and Selling to Chinese Businesses - Part 4营销和销售,以中国企业-第4部分
Most of this paper has talked about Western companies in general, and aims to provide recommendations on how Westerners should seek to market and sell themselves to Chinese businesses. It is worth, however, considering how companies from different Western nations are considered. Figure 9 summarises the main strengths and weaknesses of companies from the four largest Western economies, as perceived by Chinese buyers and business owners. 大部分的这份文件谈到了西方国家的公司在一般,旨在提供建议,就如何西方人应寻求市场和销售自己的中国企业,这是值得,但是,考虑到公司如何从不同的西方国家考虑。图9概述主要的优点和缺点,公司从四个最大的西方国家的经济,察觉到中国的买家和企业主。
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