By Shaun Rein由肖恩懸崖勒馬
This commentary is based on an article published on這篇評論是基於上發表的一篇文章 Forbes福布斯

In CMR’s latest thought leader position for Forbes, we show that e-commerce is actually booming in China, driven by changing demographic demands, especially from Chinese youth.  It is critical that companies begin to look at how to use the internet to drive sales. 在公路貨運的最新思想領袖的地位福布斯，我們表明，電子商貿，其實是在中國的蓬勃發展，帶動變化的人口的需求，尤其是來自中國青年，這是至關重要的是，公司開始研究如何利用因特網來驅動器銷售。

1) Not only should companies utilize the internet for marketing purposes, but they should look at it as a critical sales channel to Chinese youth who are increasingly turning to the internet to buy not just cheap items like books and DVDs but more complex and expensive products like electronics, luxury items, and clothes. 1 ）不僅要公司利用互聯網為促銷的目的，但他們應該看看它作為一個重要的銷售渠道，以中國青年誰是日益轉向到互聯網，以購買不只是廉價的項目，例如書籍和DVD ，但更複雜和昂貴的產品像電子產品，奢侈品，和衣服。

2) Credit cards in circulation will grow 5-fold to 250 million by 2013.  The financial institutions that become the winners will be the ones that focus on customer service and develop strong loyalty programs. 2 ）信用卡在市面流通將增長5倍到2.5億到2013年。金融機構成為優勝者將是那些以顧客為關注焦點的服務和發展強有力的忠誠度計劃。

3) While countrywide savings rates hover around 40%, Chinese youth in urban areas have effective savings rates of 0 as they consume and want to enjoy the good life now.  This optimistic and demanding mindset drives how Chinese youth consume. 3 ） ，而在全國范圍內的儲蓄率徘徊在40 ％左右，中國青年在城市地區已經有效的儲蓄率為0 ，因為他們的消費，並希望享受美好的生活，現在，這樂觀的心態，並要求驅動器如何，中國青年消費。

4) Read the success story of French women’s retailer Trois Suisses (3S) that pushed hard on its internet sales to great success while Bertelsmann failed to see the shift in shopping habits and had to retreat its book business from the China market because it did not move online. 4 ）閱讀的成功故事的法國婦女的零售商機理三suisses （ 3 ）推動的努力，其互聯網銷售，以巨大的成功，而貝塔斯曼看不到的轉變，購物習慣，並已退卻，其圖書業務從中國市場，因為它沒有網上的一舉一動。

Shaun Rein is the founder and managing director of the肖恩懸崖勒馬是創辦人及董事總經理的 China Market Research Group中國市場研究集團 (CMR), a market intelligence firm that helps companies make smarter decisions in China. （ CMR公司） ，市場情報公司，幫助企業作出更明智的決定在中國。