By Shaun Rein由肖恩悬崖勒马
This commentary is based on an article published on这篇评论是基于上发表的一篇文章 Forbes福布斯

In CMR’s latest thought leader position for Forbes, we show that e-commerce is actually booming in China, driven by changing demographic demands, especially from Chinese youth.  It is critical that companies begin to look at how to use the internet to drive sales. 在公路货运的最新思想领袖的地位福布斯，我们表明，电子商贸，其实是在中国的蓬勃发展，带动变化的人口的需求，尤其是来自中国青年，这是至关重要的是，公司开始研究如何利用因特网来驱动器销售。

1) Not only should companies utilize the internet for marketing purposes, but they should look at it as a critical sales channel to Chinese youth who are increasingly turning to the internet to buy not just cheap items like books and DVDs but more complex and expensive products like electronics, luxury items, and clothes. 1 ）不仅要公司利用互联网为促销的目的，但他们应该看看它作为一个重要的销售渠道，以中国青年谁是日益转向到互联网，以购买不只是廉价的项目，例如书籍和DVD ，但更复杂和昂贵的产品像电子产品，奢侈品，和衣服。

2) Credit cards in circulation will grow 5-fold to 250 million by 2013.  The financial institutions that become the winners will be the ones that focus on customer service and develop strong loyalty programs. 2 ）信用卡在市面流通将增长5倍到2.5亿到2013年。金融机构成为优胜者将是那些以顾客为关注焦点的服务和发展强有力的忠诚度计划。

3) While countrywide savings rates hover around 40%, Chinese youth in urban areas have effective savings rates of 0 as they consume and want to enjoy the good life now.  This optimistic and demanding mindset drives how Chinese youth consume. 3 ） ，而在全国范围内的储蓄率徘徊在40 ％左右，中国青年在城市地区已经有效的储蓄率为0 ，因为他们的消费，并希望享受美好的生活，现在，这乐观的心态，并要求驱动器如何，中国青年消费。

4) Read the success story of French women’s retailer Trois Suisses (3S) that pushed hard on its internet sales to great success while Bertelsmann failed to see the shift in shopping habits and had to retreat its book business from the China market because it did not move online. 4 ）阅读的成功故事的法国妇女的零售商机理三suisses （ 3 ）推动的努力，其互联网销售，以巨大的成功，而贝塔斯曼看不到的转变，购物习惯，并已退却，其图书业务从中国市场，因为它没有网上的一举一动。

Shaun Rein is the founder and managing director of the肖恩悬崖勒马是创办人及董事总经理的 China Market Research Group中国市场研究集团 (CMR), a market intelligence firm that helps companies make smarter decisions in China. （ CMR公司） ，市场情报公司，帮助企业作出更明智的决定在中国。