Marketing and Selling to Chinese Businesses - Part 2營銷和銷售,以中國企業-第2部分
Successful marketing communicates to a target audience that its needs can be met by a particular supplier’s offering. 成功的營銷溝通,以目標受眾,其需求可以得到滿足某一特定供應商的提供。 Any marketing campaign should have at its core the communication of the target market’s needs. 任何營銷活動應該有其核心的溝通目標市場的需要。 With this in mind, it is essential to consider what Chinese businesses require from potential Western suppliers. 這一點,這是必須考慮什麼,中國企業需要從潛在的西方供應商。 We have excluded ‘price’ from our analysis, taking this as ‘a given’. 我們已經排除在'價格' ,從我們的分析,以此為'給' 。
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