营销和销售，以中国企业-第2部分|中国企业成功的故事

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Marketing and Selling to Chinese Businesses - Part 2营销和销售，以中国企业-第2部分

June 19th, 2008 by China Business Success Stories 2008年6月19日，由中国企业成功的故事

Successful marketing communicates to a target audience that its needs can be met by a particular supplier’s offering. 成功的营销沟通，以目标受众，其需求可以得到满足某一特定供应商的提供。 Any marketing campaign should have at its core the communication of the target market’s needs. 任何营销活动应该有其核心的沟通目标市场的需要。 With this in mind, it is essential to consider what Chinese businesses require from potential Western suppliers. 这一点，这是必须考虑什么，中国企业需要从潜在的西方供应商。 We have excluded ‘price’ from our analysis, taking this as ‘a given’. 我们已经排除在'价格' ，从我们的分析，以此为'给' 。